Create brand trust and brand value levers for faster conversions at higher prices

Need an easier way to build brand trust?

Provides a researched list of thirty-three issues people care about that you can use as trust-building opportunities.

  • So you can know their emotional “hot-buttons” that they may not share with you.
  • So you can identify opportunities and solutions to start to build trust.
  • This means you can focus your time on building a comprehensive list of brand trust messages that are more relevant, at a deeper level, for faster results.

Helps you think about what really matters to your clients. Then links your trust-building solutions to the emotional benefits you wish to associate with your brand.

  • So the process becomes easier for you. And it becomes possible to be seen as different.
  • This means an opportunity to build brand trust, uniqueness, and pricing power in areas that your competitors may not have considered.

Develop trust-building messages using a structured approach inspired by brand persuasion specialists.

  • So you are guided to focus on the message content that really matters when it comes to being seen as credible.
  • So you can build trust more effectively, rather than just turning out more messaging that may not be relevant.
  • This means you have less work to do when using the output for building a brand trust framework in all your communications.

Helps link each of your trust-building ideas to one or more client segments.

  • So you can direct your trust-building message to those who are concerned about how you manage that specific issue.
  • This means that you have more confidence in targeting the right people with your brand trust messaging.

Provides an easy way to develop your trust-building ideas and review them as you put all the bits together.

  • So you can build a brand trust solution in one sitting if you have the time.
  • Or, plan brand trust messages one at a time, as and when you need them if you only have 30 minutes to spare.
  • This means you can work around your schedule while being reassured that what you are working on makes sense.

Are you leaving money on the table?

Provides a researched list of thirty-three issues people care about that you can use as value-based pricing opportunities.

  • So you can know their emotional “hot-buttons” that they may not share with you.
  • So you can identify opportunities and solutions to start to build value-based perceptions.
  • This means you can focus your time on building a comprehensive list of value-based pricing messages that are more relevant, at a deeper level, for faster results.

Helps you think about what really matters to your clients. Then links your value-based pricing solutions to the emotional benefits you wish to associate with your brand.

  • So the process becomes easier for you. And it becomes possible to be seen as different.
  • This means an opportunity to build perceived product value, service value, brand value, uniqueness, and pricing power in areas that your competitors may not have considered.

Develop value-based pricing messages using a structured approach inspired by brand persuasion specialists.

  • So you are guided to focus on the message content that really matters when it comes to being seen as adding value.
  • So you can implement a value-based pricing strategy more effectively, rather than just turning out more messaging that may not be relevant.
  • This means you have less work to do when using the output for building a value-based pricing framework into all your communications.

Helps link each of your value-based pricing ideas to one or more client segments.

  • So you can direct your value-based pricing message to those who are concerned about the places where you add value.
  • This means that you have more confidence in targeting the right people with your value-based pricing messages.
  • A value-based pricing strategy also means you can grow your market by packaging the right benefits each segment desires at different price points.

Provides an easy way to develop your value-based messaging ideas and review them as you put all the bits together.

  • So you can build a value-based messaging solution in one sitting if you have the time.
  • Or, plan value-based pricing messages one at a time, as and when you need them if you only have 30 minutes to spare.
  • This means you can work around your schedule while being reassured that what you are working on makes sense.
  • Two different approaches help you rank each idea. So you can think about the value of each idea. This means you can start communicating your most powerful value-based ideas first.

Are you chasing after the wrong brand communication opportunities?

Understanding your current situation

  • A detailed series of about 50 Yes/No questions.
  • Customized for your situation to understand exactly what your brand is facing.

Your challenges are run against 1,200 potential strategies

  • We link your challenges to 24 potential areas of communications leverage.
  • To do this, we access about 1,200 strategies to see what matters most.

We identify priority areas of communications leverage

  • We identify which of the 24 areas of opportunity will be most beneficial for you to pursue.
  • The analysis is extensive.

You target what matters most to you

  • The priority areas for you to leverage are identified.
  • Each one is also explained to you.