Is your communications spend getting results?
- Translate your marketing challenges into key communications jobs. Instantly.
- See key communications channels you should use. Instantly.
9 out of 10 people do this incorrectly when running a communications campaign.
After working on several hundred communications campaigns over a 20-year period, we recognized that there is always an opportunity for better performance.
We noticed a dominant focus on the right message and the best media channels. Yet, far less time is invested in aligning business needs with communications tasks.
This means that people may be trying to perfect messages and media for communications tasks that are not even a priority.
They may be focusing on what is less relevant while neglecting communications tasks that would have a greater effect on sales and brand-building.
As a result, time and money are wasted and they do not get the necessary results.
Our Solution
This is what our clients had to say after using it
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Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.
“Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”
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Successfully tested across different brands and campaigns by an industry specialist
“We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.
We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”
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"What did surprise me though was how simple it was to use even though it is quite comprehensive."
“I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.
What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”
This is how it works
- Translates your marketing challenges into priority communications tasks and communications channel options.
- Gives you a recommendation that is customized exactly for your specific challenges.
Tested. Based on communications strategists’ experiences, gained over 20 years, across multiple industries.
- Automated and web-based. Get the advice when and where you need it.
- See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.
- Lessen the risk of misusing your money and time on lower priority communications tasks.
HOW DO I TRANSFORM COMMUNICATIONS TASKS INTO A ROAD MAP I CAN IMPLEMENT?
We automate this process for you as part of our Communications Profiler.
The priority communications tasks are converted into a guide that will highlight the key media channel types that are likely to work best for you.
That way you know what matters before implementing the messaging yourself or asking someone to do it for you. Use what works best for your circumstances.
Create a free checklist of communications channels that you can use to grow sales
Need to link communications channels with the objectives of your communications campaign?
- Use our free checklist to link communications channels to priority communications tasks that you have identified yourself.
- There are 24 communications tasks to choose from and a variety of communications channels to fulfill each task.
- Access a free guide to see what each of the 24 communications tasks is and get descriptions of why each one could be relevant to you.
You will be emailed a final list. This combines the communications channels you have chosen to complete, broken up by the communications tasks you have selected, such as Creating Awareness, Developing a Call to Action, or Grow Communities.
Create a free checklist of what makes your business stand out from competitors.
Why should customers buy from you instead of your competitors?
It’s a question that many business owners have difficulty answering with precision. This may be because we are often unable to describe what that special thing is in this age of imitation.
- To assist you, we have put together some of the best thinking around differentiation, including aspects of service quality that help create it.
- It is available in a free checklist.
- It describes over 30 areas of your business so you can confirm where you believe you are differentiated using a checklist.
It shouldn’t take you longer than 15 minutes to complete.
Once you’re done, you will receive a list of your strengths and opportunities for improvement based on your responses.
This is useful for a variety of reasons, including choosing the content of your communications.
Industries where clients have used our services
Automotive
Banking
Communications
Consulting
Consumer Durable Goods
Packaged Consumer Goods
Franchise Retail
Hospitality
LIfe Assurance
Media Agency
Media Owner
Importing & Distribution
Pharmaceuticals
Short-term Insurance
