The Communications Profiler
What you will get
Translates your marketing challenges into priority communications tasks and communications channel options.
- Identify priority communication tasks for your business demands when and where it suits you, across brands, markets and segments.
- Your priority communications tasks are used to identify potential media channels that you could use as a solution.
See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.
- Run a Communications Health Check if you believe that you should be getting a better return on your communications investment.
- Handle sensitive issues, such as different opinions on communications tasks, with greater ease. This comes through using this as an impartial tool to weigh in on the key communications tasks you require.
- Get consistent thinking across your team. If your employees have varying skill sets or are new to your business, apply a quality control process to how they identify priority communications tasks and follow through on these.
The Communications Profiler in action
This is what our clients had to say after using The Communications Profiler
Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.
“Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”
Successfully tested across different brands and campaigns by an industry specialist
“We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.
We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”
"What did surprise me though was how simple it was to use even though it is quite comprehensive."
“I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.
What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”
Create relevant content to manage Emotional Sticking Points in the buying process
What you will get
Customers often do not buy from you for emotional reasons.
These are concerns that they may not share with you.
This tool helps you to link commonly occurring concerns with ways to address them.
