Do you feel comfortable that your communications spend is focused on the things that grow sales?

Run an online Communications Health Check now.

Great accomplishment starts with a specific destination in mind

After working on several hundred communications campaigns over a 20-year period, we recognize that there is always an opportunity for better performance.

We noticed a dominant focus on the right message and the best media channels. Yet, far less time is invested in aligning business needs with communications tasks.

This means that people may be trying to perfect messages and media for communications tasks that are not even a priority. They may be focusing on what is less relevant while neglecting communications tasks that would have a greater effect on sales and brand-building.

As a result, time and money are wasted and they do not get the necessary results.

Our Solution

A convenient online tool with instant feedback

Identify priority communication tasks for your business demands when and where it suits you, across brands, markets and segments.

An unbiased way to limit investment on communications tasks that are not a priority.

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A comprehensive solution based on over 20 years of experience

An algorithm sifts through our data. Over 1,200 solutions get linked to your business needs and priority communications tasks are then chosen.

Link to a communications channel roadmap

Your priority communications tasks are used to identify potential media channels that you could use as a solution.

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This is what our clients had to say after using it

Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

“Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

Steven Oliver, National Marketing Manager

Little Green Beverages (Pty) Ltd
Successfully tested across different brands and campaigns by an industry specialist

“We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.
We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

Francois Vorster, CEO and Chief Disruptor of IMS
https://www.linkedin.com/in/francoisvorster/
IMS
"What did surprise me though was how simple it was to use even though it is quite comprehensive."

“I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.
What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

Louis Wiid
Owner
Totally Trendy Thoughts T/A Blind Vision

This is how it works

Recognizing key communications tasks is not easy among widely varying communications options.
We automate the work of translating marketing challenges into priority communications tasks.
Run this process yourself, in minutes, using our web-based process. This uses our database of over 1200 data points to give you an unbiased result.
It is based on communications strategists’ experiences, gained over 20 years, across multiple industries.
Lessen the risk of misusing your money on what is not necessary when it comes to communications spend to grow sales.

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HOW DO I TRANSFORM COMMUNICATIONS TASKS INTO A ROAD MAP I CAN IMPLEMENT?

We automate this process for you as part of our Communications Profiler.

The priority communications tasks are converted into a guide that will highlight the key media channel types that are likely to work best for you.

That way you know what matters before implementing the messaging yourself or asking someone to do it for you. Use what works best for your circumstances.

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