The Communications Profiler

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What you will get

Translates your marketing challenges into priority communications tasks and communications channel options.

  • Identify priority communication tasks for your business demands when and where it suits you, across brands, markets and segments.
  • Your priority communications tasks are used to identify potential media channels that you could use as a solution.

See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.

  • Run a Communications Health Check if you believe that you should be getting a better return on your communications investment.
  • Handle sensitive issues, such as different opinions on communications tasks, with greater ease. This comes through using this as an impartial tool to weigh in on the key communications tasks you require.
  • Get consistent thinking across your team. If your employees have varying skill sets or are new to your business, apply a quality control process to how they identify priority communications tasks and follow through on these.

Comprehensive

The process takes you through an online questionnaire based on YES / NO questions designed to be comprehensive while speeding up the process.

  • Links your business needs and situation to priority communications tasks and a road map you can then implement.
  • Provides you with four reports to highlight your priority communications tasks based on your specific needs.
  • An additional report highlights the key media channel types that are likely to work best for you based on these priority communications tasks.
  • Communications tasks are explained to you in a quick guide on the report page.

Comprehensive

The process takes you through an online questionnaire based on YES / NO questions designed to be comprehensive while speeding up the process.

  • Links your business needs and situation to priority communications tasks and a road map you can then implement.
  • Provides you with four reports to highlight your priority communications tasks based on your specific needs.
  • An additional report highlights the key media channel types that are likely to work best for you based on these priority communications tasks.
  • Communications tasks are explained to you in a quick guide on the report page.

 

Tested

Our insights are derived from over two decades of strategic expertise across multiple industries.

  • It is reflected through our database of over 1,200 strategies to cater for specific scenarios you may face.
  • This means that reports are comprehensive in their thinking.

See what our clients have to say about their experiences with The Communications Profiler

Tested

Our insights are derived from over two decades of strategic expertise across multiple industries.

  • It is reflected through our database of over 1,200 strategies to cater for specific scenarios you may face.
  • This means that reports are comprehensive in their thinking.

See what our clients have to say about their experiences with The Communications Profiler

Automated and web-based

Get the advice when and where you need it.

Automated and web-based

Get the advice when and where you need it.

 

Fits your needs

Gives you a recommendation that is customized exactly for your specific challenges.

Fits your needs

Gives you a recommendation that is customized exactly for your specific challenges.

 

The Communications Profiler in action

Watch a demonstration

This is what our clients had to say after using The Communications Profiler

  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

Create relevant content to manage Emotional Sticking Points in the buying process

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What you will get

Customers often do not buy from you for emotional reasons.

These are concerns that they may not share with you.

This tool helps you to link commonly occurring concerns with ways to address them.

Identify the concerns

Select from an extensive checklist of prospective customers’ “Emotional Sticking Points.” Customize where necessary.

Identify the concerns

Select from an extensive checklist of prospective customers’ “Emotional Sticking Points.” Customize where necessary.

 

Provide a credible way to address each concern

Link these concerns to functions your business performs to provide a solution to that concern. Select from an extensive checklist of existing solutions to get the process going. Customize where necessary.

Provide a credible way to address each concern

Link these concerns to functions your business performs to provide a solution to that concern. Select from an extensive checklist of existing solutions to get the process going. Customize where necessary.

 

Uses

Sponsored ads

Website content. e.g. FAQs

Storytelling content

Email lead nurturing content

Whitepapers

Video content

Live streaming topics

Unpaid posts

Case studies

Sales pitches.

Uses

Sponsored ads

Website content. e.g. FAQs

Storytelling content

Email lead nurturing content

Whitepapers

Video content

Live streaming topics

Unpaid posts

Case studies

Sales pitches.

Add in your own thoughts where necessary

Add in your own comments under each solution.

This is useful to tie in a specific message you wish to use when communicating a solution to a concern.

This can also be a guide for what you wish to express if you pass on this information to someone else in your team. e.g. A copywriter.

Add in your own thoughts where necessary

Add in your own comments under each solution.

This is useful to tie in a specific message you wish to use when communicating a solution to a concern.

This can also be a guide for what you wish to express if you pass on this information to someone else in your team. e.g. A copywriter.