You know your business. But do you know what to say about it — and to whom?
The Opportunity Builder turns your thinking into strategy, and your strategy into content. Fast.
No strategist needed. No blank pages. No starting from scratch. Ever again.
Most businesses have something genuinely worth saying. The problem isn’t the product — it’s knowing which pain points to address, which segments to target, and how to turn that thinking into content that actually gets read. The Opportunity Builder solves all three. In the time it used to take to start working on a strategy, you can have a list of your communication priorities and ideas on how to execute them, opportunities arising from client pain points, targeting, and your first piece of written content — ready to publish.
“If you can get 1% better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” – James Clear, Atomic Habits
Know that you are planning for the long-term, even though you are also delivering on immediate objectives.
Effortlessly shift from opportunity to strategy
Get engaging content directly from your strategy
Use only one link to make a stronger statement
Get immediate clarity with a Needs Analysis.
Delivering great effort, but on the wrong set of communication priorities, is not helpful.
Understand what your communication priorities are likely to be. Set different priorities for different products, services, and client segments.
The Needs Analysis is an online questionnaire that provides immediate output to help you better understand your likely communication priorities.
The Needs Analysis asks a customized set of Yes/No questions about your specific situation.
The Needs Analysis algorithm references over 1,200 strategies to help you identify priority opportunities for your specific needs.
Each priority is explained to you. So you can focus on communicating what is most relevant to your situation.
Once you identify communication priorities to focus on, you may need to know what they mean. In practical terms.
You will get 10 customized ideas relating to each communication priority using AI.
The ideas for each communication priority are customized for your specific product or service and for your specific client segment.
In seconds, using AI. Without having to provide additional details!
The following is an example for a Change Management Consultancy needing to create awareness for its Route-to-Market (Distribution channel) consultancy services amongst its Rapidly Scaling Companies segment:
In seconds, using AI. Without having to provide additional details!
Shape a long-term game plan reflecting your distinctive mindset, while delivering on today’s messaging needs
This approach is based on over 25 years of Communication Strategy interactions with clients.
It enables quick delivery while still developing a long-term plan.
We understand that every business has its own distinctive style based on its unique situation.
We enable you to plan, using any of the approaches below, or all three simultaneously.
Choose the strategy that fits your approach
THE “WHAT WE ARE GOOD AT” APPROACH
Leverage Your Unique Business Strengths to Craft Effective Strategies
Ready to highlight what makes your business stand out?
For businesses that wish to talk about what they are good at doing across their entire business.
View Pain Point solutions that are linked to things your business is good at doing.
So you can stand out with innovative solutions, addressing Pain Points that differentiate you from competitors.
THE “SOLUTIONS WE OFFER YOU” APPROACH
Shape Your Approach Around the Distinct Solutions You Deliver
Want to talk about specific services or products?
For businesses that want to talk about what they can offer at a specific product or service level.
View Pain Point solutions that are linked to specific products or services.
So you can show how you provide a range of solutions addressing a variety of Pain Points with a specific service or product.
THE “YOU AS AN INDIVIDUAL” APPROACH
Tailor Your Strategies to Meet the Needs of Specific Client Segments
Ready to explore tailored solutions for a unique client segment?
For businesses that want to engage their clients or prospects at a more tailored, segment level.
View Pain Point solutions that are linked to a specific group of clients.
So you can go beyond the generic by communicating your customized approaches for specific clients.
Match how you think and work: Turn client pain points into immediate solutions
Immediate messaging when you need it. Convert client pain points into relevant solutions
Fast-track your approach. Swiftly tackle client pain points across diverse situations.
Without needing a strategist to develop your ideas further, or someone to write your content for you.
AI helps you do this faster, across a variety of situations – from ideas to writing different types of messages.
Get a specific message for each client segment, product, service, or business strength on demand.
Don’t let ideas slip away. Quickly develop tailored messages for diverse client needs.
Each Opportunity Card in the Opportunity Builder enables you to start and build on an idea when you have the time. Easily.
There’s no need to start on a blank page each time you develop a strategy and content. (The way it’s always been done.)
Access previous work fast, so it’s easy to maintain your momentum whenever you have time.
Think big. Explore multiple Opportunity Cards at once. Just like your favorite books!
You build on all your good ideas, with each idea at a different stage of development in its own Opportunity Card.
Fine-tune ideas easily because it is easy to filter through your existing ideas in different Opportunity Cards from a variety of angles.
This means you can build more complex, but tailored, messaging strategies for cross-selling and retention.
Keep the momentum: From idea to action in seconds
Progress can happen constantly. It’s quick and easy to access and develop any one of the many ideas you may have saved
Only 4 steps to turn an idea into an effective client communication
Step 1 – Create your business profile
Start by identifying clients’ “pain points”. (There’s built-in AI to help if you wish.)
Identify what your business is quite good at, and ideally, unique at doing.
Add the client segments you wish to sell to or are already communicating with.
List the services and products you offer clients.
Step 2 – Develop an idea in an Opportunity Card
Complete an Opportunity Card for each Pain Point. Even if you only want to save the idea first and develop it later.
Have multiple Opportunity Cards simultaneously, at different stages of completion.
Opportunity Cards are fast to create, access, and develop when you have a moment to develop them.
Step 3 – Connect a Pain Paint to Business Strengths, Client Segments, and Products and Services you offer in each Opportunity Card.
Connect things your business is good at doing to address a specific Pain Point.
Connect client segments to a specific Pain Point.
Connect Products and Services you offer to a specific Pain Point.
Checkboxes make this process simple and fast.
Step 4 – Build messages directly from any Opportunity Card
Once you have identified the Pain Point and the options to include in a message, it’s quick and easy to change the output from one type of content to another. In a variety of styles.
This means you can build a vault of messages you can customize at any time, in an instant, into a variety of message types such as emails, social media posts, or website landing pages.
Now, it’s time to become more persuasive. By building a storyline.
To enable a specific client segment to access all your relevant persuasive content from only one link.
Without them having to go through all your content to find the content that matters most to them.
So that your brand, rather than some social media platform, captivates their attention.
That is where a Life-Thread enters the picture.
To build your unique storyline.
Your prospects are judging you before you speak to them.
Make sure what they see tells the right story.
One link. Your full story. Maximum influence.
This single link reveals why your service or product stands out
Every day, potential clients land on your digital platforms, skim a few things, and move on — without ever understanding what makes you worth choosing. Life-Threads fixes that. Instead of hoping they piece it together across platforms, you give them one link that takes them on exactly the journey you want them to take.
SHOW WHAT YOU DO
Talk about what makes you valuable and unique. Appeal to different segments
BE MORE RELEVANT TO CLIENTS
Let your clients talk about how you assisted them. Show proof of happy clients
BUILD YOUR CREDIBILITY
Be contactable and build your brand in case clients are not ready to buy now
Four essential ways a Life-Thread supports your growth
Make it easier for clients to find your relevant solutions
Show client segments relevant solutions, rather than expecting them to find the solution independently.
Tell a story that conveys your unique value
Besides showing value and building trust, you may help address other unsolved challenges.
Show some history for proof and context
This can prove quality and build trust. A unique history may also provide a valuable point of difference.
Show experiences you can, or have, provided
Talk about the unique, relevant experiences clients have had or could have to demonstrate your value.
Use a Life-Thread to help clients focus on what counts. One link for maximum influence
Practical applications for your Life-Threads
Enable prospective clients to see your entire sales appeal with one link
Make it easier for prospective clients to understand why they should do business with you.
Access the best features of each digital platform from one link
Link to multiple websites and social media posts. Make your appeal, and not the platform, the hero.
Update your message on the go
If you need to add recent information with new links and do not wish to wish to make these changes on your website constantly.
Allow exclusive previews with one link
Some of your offerings may not be for broad public consumption, due to pricing, or limited market size, and may change often.
Show what’s involved in manufacturing a product if you need to be different.
It helps show unique features and quality-control processes that competitors may be unable, or unwilling, to offer.
It allows you to introduce new salient attributes in the decision-making process that competitors cannot match. To influence the decision-making process.
Show the steps involved in how a service is delivered to clients.
This helps remove uncertainty. So it is easier to attract new clients for their first experience with your business.
It helps to show why your process is unique. Discuss quality control steps in the process. Show how the experience is your point of competitive difference.
Tell a story that shows why you charge a premium for your products or services.
Show how it is crafted on a custom basis to be unique.
Show why it will meet the prospective client’s exact needs, so they know their investment will be personally rewarding.
Make a case for a specific client segment to buy your services.
Tailor your appeal to that specific segment’s needs and wants.
Include everything the segment will need to know without them wasting their time looking for it.
Detail the history of your business.
If it helps you build the necessary credibility to be trusted and charge a premium.
Make it easier for a prospective client to make a case for selecting your business.
Link to a variety of “proof points”.
To provide evidence to back up your claims about your product or service.
Show you are not just about making claims, but can deliver what you promise.
Show how you assisted a community in a way that fits your brand.
This may be a key element to building brand credibility using various content sources.
Use the links to tell a story using relevant digital content from social media posts, website articles, and elsewhere, so it does not seem contrived.
Link up to a variety of review sources to boost your credibility.
Why limit yourself to one review location should you wish to make your reviews more credible?
As respected review platforms become varied across categories. and geographic locations, it pays to include several sources to grow your credibility.
Reassure clients by showing the value chain involved in sourcing products and services.
This may be used to prove quality or to display ethical sourcing.
It could also manage concerns from a safety perspective.
