USING A LIFE-THREAD TO WIN HEARTS AND MINDS

Challenges you face when selling your service or product

Prospective clients have a limited attention span

Connecting content relating to relevant products and services, stories, history, and credibility, as well as experiences – in just one link is essential. It makes it easier to show your value to a prospective client.

Your strategy must connect the dots to be relevant

Much of the content businesses have created, especially on social media is unlikely to be read, and may be a wasted effort, unless it is connected in coherent, relevant threads.

Making certain features salient is important

Can you highlight criteria where you excel? Focusing on these features can also lead prospective clients to overestimate their importance. Especially when compared to other features when making decisions.

Limited time requires you to have the right toolbox

What do you do when you do not have all your content ready yet, but still wish to proceed? It helps if you can map the road ahead, even if the content does not exist yet while starting with what you have.

FOUR THINGS A LIFE-THREAD WILL HELP YOU DO

Make it easier to find a relevant solution

Show client segments relevant solutions, rather than expecting them to find the solution independently.

Tell a story that conveys your unique value

Besides showing value and building trust, you may help address other unsolved challenges.

Show some history for proof and context

This can prove quality and build trust. A unique history may also provide a valuable point of difference.

Show experiences you can, or have, provided

Talk about the unique, relevant experiences clients have had or could have to demonstrate your value.

HOW TO DO THESE FOUR THINGS WITH A LIFE-THREAD

Go from planning to doing. Even if you have limited content right now.

BENEFITS OF BUILDING A LIFE-THREAD

Show relevant value and build trust amongst different groups of people.

Even when your content is a work in progress.

Share your story by connecting up to 30 pieces of online digital content with just 1 link
Craft stories showing where and how your business adds value in relevant and unique ways
Build trust relevant to each specific segment to make it faster to get the first sale
Show why you are unique in ways that are different and matter to each segment
Show the steps in your value chain to demonstrate your authenticity and justify your pricing
Easily create different stories relevant to different client segments

The Opportunity Builder provides a place to develop and store your thinking around opportunities for each client segment. A unique Life-Thread can address each segment.

Output from the Opportunity Builder is packaged to copy and paste into any AI-based content writer for your Life-Threads to link to.

A JOURNEY BEGINS WITH THAT FIRST STEP

We make it easier for you to build your first Life-Thread in one hour

No website? No problem. Connect to social media, videos, photos, testimonials, reviews, and contact details
In a hurry? Get started fast with a checklist you can customize for your needs. Your first Life-Thread can be ready to share in 1 hour
Not sure? Our algorithm instantly links your business needs to communication priorities by accessing over 1,200 strategies
Match your communication priorities from the Needs Analysis algorithm with ideal headings to use in your Life-Thread
Have a space where you can align each client segment’s needs with solutions your business can offer
Keep improving as you develop new content. Add to your Life-Thread or make changes in seconds when you wish to do so
Create a list of Services and Products for identifying needs or solutions your business can address now or in the future
Create a list of current or prospective client Segments that can be addressed by different Life-Threads now or in the future
Identify your business’ strengths using our list or add your list. Link each strength to client needs and specific products or services you offer as a solution that is valued and may be unique
Get ideas on pain points and opportunities for your clients to use as communication opportunities. We provide a researched list to consider
Access a list of Emotions to associate your content with the emotions you wish to create among clients. This is useful when writing an AI prompt that is more descriptive
Store the titles and locations of your content so you can access them easily when building your Life-Thread. We understand that the awesome post you wrote last year needs to be found
Map the road ahead even if the content does not exist yet. Start with the content you have, but include topics to cover, in the Opportunity Builder, even if the content is yet to be created. Have the ability to shape your story detail over time as you get new information, new ideas, or new content
Improve your Life-Threads over time with the Opportunity Builder. The ideas you have in the Opportunity Builder are summarized in a way that makes it easier to use in AI content-building tools. Activate the content link for that topic in your Life-Thread when your content does become available

Tell a story even if you do not have a website

Embed the Life-Thread links into your website, so one link on your website can access many other links via a Life-Thread. Or, show your Life-Thread at any of these locations.

Customize your name at the end of each Life-Thread link, if you wish.

You could also share each Life-Thread link via email or social media.

CREATE RELEVANT LIFE-THREADS

Tailor your message to different audiences without website changes

USE CASES FOR YOUR LIFE-THREADS

Enable prospective clients to see your entire sales appeal with one link
Make it easier for prospective clients to understand why they should do business with you.
Access the best features of each digital platform from one link
Link to multiple websites and social media posts. Make your appeal, and not the platform, the hero.
Update your message on the go
If you need to add recent information with new links and do not wish to wish to make these changes on your website constantly.
Allow exclusive previews with one link
Some of your offerings may not be for broad public consumption, due to pricing, or limited market size, and may change often.
Show what’s involved in manufacturing a product if you need to be different.
It helps show unique features and quality-control processes that competitors may be unable, or unwilling, to offer.
It allows you to introduce new salient attributes in the decision-making process that competitors cannot match. To influence the decision-making process.
Show the steps involved in how a service is delivered to clients.
This helps remove uncertainty. So it is easier to attract new clients for their first experience with your business.
It helps to show why your process is unique. Discuss quality control steps in the process. Show how the experience is your point of competitive difference.
Tell a story that shows why you charge a premium for your products or services.
Show how it is crafted on a custom basis to be unique.
Show why it will meet the prospective client’s exact needs, so they know their investment will be personally rewarding.
Make a case for a specific client segment to buy your services.
Tailor your appeal to that specific segment’s needs and wants.
Include everything the segment will need to know without them wasting their time looking for it.
Detail the history of your business.
If it helps you build the necessary credibility to be trusted and charge a premium.
Make it easier for a prospective client to make a case for selecting your business.
Link to a variety of “proof points”.
To provide evidence to back up your claims about your product or service.
Show you are not just about making claims, but can deliver what you promise.
Show how you assisted a community in a way that fits your brand.
This may be a key element to building brand credibility using various content sources.
Use the links to tell a story using relevant digital content from social media posts, website articles, and elsewhere, so it does not seem contrived.
Link up to a variety of review sources to boost your credibility.
Why limit yourself to one review location should you wish to make your reviews more credible?
As respected review platforms become varied across categories. and geographic locations, it pays to include several sources to grow your credibility.
Reassure clients by showing the value chain involved in sourcing products and services.
This may be used to prove quality or to display ethical sourcing.
It could also manage concerns from a safety perspective.
Talk about a memorable, customized experience that formed part of a service.
This may also be an experience that accompanies your product.
Detail each part of the experience with links to different locations, photos, or reviews.

ONE LINK TO A LIFE-THREAD SHOWS WHY YOUR SERVICE OR PRODUCT SHOULD BE CHOSEN

SHOW WHAT YOU DO
Talk about what makes you valuable and unique. Appeal to different segments
BE MORE RELEVANT TO CLIENTS
Let your clients talk about how you assisted them. Show proof of happy clients
BUILD YOUR CREDIBILITY
Be contactable and build your brand in case clients are not ready to buy now
TARGET DIFFERENT PAIN POINTS
Talk about the different services you could deliver
BUILD TRUST TO LOWER RISK
Show proof of your work and provide evidence of happy clients
START BUILDING RELATIONSHIPS
Build brand value and become more accessible to prospects