Create paths between you and prospective clients showcasing persuasive reasons to do business with you.
1. GET A QUICK START
You want to get a persuasive message out fast. And add further detail whenever you wish. See how to do this conveniently.
Map out your vision of what to say to clients. Make it happen. Fast!
Map the road you see ahead even if the content does not exist yet.
Start with what you have, but plan ahead, even if the content does not exist yet. Make improvements immediately, whenever you wish. Because we know that you need to start fast but will want to keep improving continuously.
Have the ability to shape your story as you add more detail over time.
So you are not waiting for everything to be perfect, from a content perspective, before you start. So you can start to influence clients, but still, keep improving. Find new ways to show value and build trust, especially for a newer business.
Be different in ways your competitors may not have considered.
Justify your price by highlighting relevant value. Target clients by relevant value segments. Build trust by addressing relevant concerns. Highlight information most relevant to them to grow their perceptions of your trustworthiness.
Access our DIY Life Thread Path tools to overcome your inertia of starting.
Lead and persuade clients along a curated pathway that tells your story. Start to create this pathway within an hour.
We call each pathway a Life Thread Path.
Each Life Thread Path shows unique pathways in the life of your business that are most relevant to specific clients.
Each pathway helps you show unique value and build trust.
To give you the best opportunity to be persuasive.
Example of a Life Thread Path for a Healthcare provider
Example of a Life Thread Path for a Home Repair Business
Example of a Life Thread Path that explains what a Life Thread Path does
Create up to 10 unique pathways to enable each client to have the most relevant experience.
Each pathway can relate to a unique client segment.
Each pathway allows for up to 30 links, to existing content. This allows you ample opportunity to say all you need to that segment.
So you can always be relevant, interesting, and engaging.
Start Fast
Our Checklist
Access a pre-built framework you can customize if you wish.
So you can start sooner. So you can achieve your goals faster.
Get Direction
Our Algorithm
Access our easy-to-use, but powerful algorithm.
Learn how the power of over 1,200 strategies is being considered for you in an instant. Right at your fingertips.
Launch Fast
Use StoryBuilder.info
No website? Need a launchpad to share your message? Or, do you simply need a place to share your message with your Team during message development? Read about Life Thread Paths.
Not sure? Need more information?
- Learn more about similar issues we faced with a variety of clients over a number of years.
- See how we developed the Life Thread Paths tool to help them address these issues on their own.
2. GROW YOUR OPTIONS
The Value Story Builder and The Brand Trust Builder tools are included at no additional charge with each Life Thread Paths subscription
Use these tools to identify what your strengths are as a business. Customize where necessary.
Want to identify and list the current strengths of your business fast? We supply a comprehensive list that you can add to so you can get the initial thinking for your Life Thread Path started.
Link key aspects of your communication together so they will be persuasive to readers.
Select a concern that your business can address to add value for clients from a list of 33 concerns. Connect a concern to solutions, along with Proof Points as a backup to be more credible.
Our workspace allows you to save your sales and related brand-building messages.
Connect each of your messages to your defined segments, products/services, proof points, and desired communication channels. Use this as a workspace to create and export your thinking.
01.
Show Value
We provide thinking and structure to generate new ideas fast.
Create opportunities to build value that are new to your industry or category. To set you apart from competitors.
So you do not have to compete as often on price.
02.
Build Trust
Research shows that clients respond more strongly to avoiding a loss than getting a benefit.
We provide thinking and structure to generate new ideas fast.
So you can find ways to build, or restore trust.
To dispel the doubts that may lurk in clients' minds.
03.
Segment
Over two decades of consulting experience have shown us that clients who segment their markets perform better. That's why you can build up to ten Life Thread Paths. So you can always be more relevant to your audience.
04.
Be Creative
Use different paths to address different price levels for services by segmenting through valued benefits provided at each level.
Work on different segments that may have trust issues for entirely different reasons.
Show value with The Value Story Builder
Ideas
Provides a researched list of thirty-three issues people care about that you can use as value-based opportunities.
Segmentation
Helps link each of your value-based pricing ideas to one or more client segments.
Easy to review your thinking
Provides an easy way to develop your value-based messaging ideas and review them as you put all the bits together.
Focus on what matters
Helps you think about what really matters to your clients. Then links your value-based solutions to the emotional benefits you wish to associate with your brand.
The Value Story Builder helps you create a string of clues.
- To show how doing business with your brand addresses client concerns in an empathetic way. It shows you care.
- It takes a concern, which has an emotional basis around perceived loss. Then it helps you show how you lower that risk.
- It also helps you show the emotional and financial benefits of the solution you provide.
- So the trail of clues you leave behind will create a positive emotional connection. So you can elevate the perceived value of your brand.
- So you are different and add more value in ways that your competitors are not doing.
- So you can make the emotional connection with clients that your competitors do not have.
- So you can justify your price or charge more, should you wish.
Helps you build perceived value into your brand so you don’t have to keep accepting lower prices.
Build trust with The Brand Trust Builder
Ideas
Provides a researched list of thirty-three issues people care about that you can use as trust-building opportunities.
Segmentation
Helps link each of your trust-building ideas to one or more client segments.
Easy to review your thinking
Provides an easy way to develop your trust-building ideas and review them as you put all the bits together.
Focus on what matters
Helps you think about what really matters to your clients. Then links your trust-building solutions to the emotional benefits you wish to associate with your brand.
Brand trust derives from past performance and perceived benevolence. i.e. Being well-meaning and helpful.
The Brand Trust Builder helps you create a string of clues that suggest your brand’s benevolence.
- These clues highlight your client’s concerns about a variety of perceived risks.
- Then you get to show your solutions to those concerns.
- It takes concerns that have an emotional basis around perceived loss. Then it helps you show how you lower that risk.
- All in a framework you can transfer to your brand’s communications.
- So the trail of clues you leave behind will create a positive emotional connection.
- So your business has an easier time getting and keeping clients.
- So will likely have more pricing power.
- Develop trust-building ideas in areas you know are important to your clients. Ideas that may make you unique and more valuable.
- So you can get new clients signed up.
- So you are regarded as being unique.
Helps you develop new ideas to build brand trust in areas you know are important to your current and prospective clients.
Not sure about your existing communication priorities?
Get an independent view. Fast!
Run a comprehensive Communications Health Check in an hour.
Get your team to consider market and competitive issues they may not have considered before.
Eliminate unnecessary work and cost by identifying priority communications for your specific requirements.
Tailor these recommendations for different client segments.
