Targeting strategies to identify your best sales prospects for contributing to growth with less risk
- Better targeting helps you customise your approaches, whether it be to sell more or spend less on achieving a particular marketing result.
- We help you develop segmentation methodologies, irrespective of whether you have behavioural data – such as sales data – or not.
- Our approach is typically based on linking our findings to practical implementation within your business, whether it be around sales growth, greater marketing efficiency or some other purpose.
- To this end, we will use our experience as strategists to help you roll out the findings to practically implement it within your business.