Alan Ohannessian

Alan Ohannessian

Create and maintain awareness

The importance of creating and maintaining awareness You can’t expect someone to be your customer if they do not know about you. Therefore creating awareness of your brand, product or service is essential. This facilitates the early stages of a sufficiently…

Should your pricing strategy be about getting to a “correct price”, or should you be thinking about the question of an ideal price more broadly? Two ways of thinking about it.


BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory, yes. But practically, you will find that there are many correct prices depending on who your customers are, when the…