The Value of Developing a Call to Action

The Value of Developing a Call to Action Why should you have a call to action? Is a call to action just about generating a sale? Let’s start off by defining a call to action. According to Wikipedia, a call…

Develop an understanding of what you are selling

The importance of developing an understanding of your brand, product or service What are the attributes you wish to communicate about your product, service or brand? Once you know what these are, and how they are unique, it becomes necessary to have a…

Create and maintain awareness

The importance of creating and maintaining awareness You can’t expect someone to be your customer if they do not know about you. Therefore creating awareness of your brand, product or service is essential. This facilitates the early stages of a sufficiently…

Using price elasticity to your advantage

BACKGROUND Anyone who has done Economics 101 will have seen a demand curve with a price on the one axis and demand on the other. The principle is to demonstrate that demand declines as price increases, except in some unusual…