Some of our thinking
Why you should be developing a comprehensive pricing strategy across your product or service portfolio. 2 approaches to consider.
BackgroundOver time, you may have put together a portfolio of offerings, be it a range of products or a range of services. In the early days, when there were fewer products or services in your range, you found it easier to price them.At this point, you are likely asking yourself several questions:Do we continue pricing […]
Why you should be managing your discounting policy as a part of your pricing strategy to grow sales and profitability in a smarter way. 6 questions to consider.
Discounting is a bigger problem than you may think Pricing and discounting are two sides of the same coin. In fact, you could argue that discounting is actually a part of the pricing strategy. You need to get both right to grow your profitability. Yet, while some businesses take time over their pricing strategy, details […]
Should your pricing strategy be about getting to a “correct price”, or should you be thinking about the question of an ideal price more broadly? 2 ways of thinking about it.
BackgroundI am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory, yes. But practically, you will find that there are many correct prices depending on who your customers are, when the product is being sold, and who your competitors are at the time of sale, to name […]