Highlighting how your brand is different from competitors and why it should be the brand to choose

Brand strategy and your business

You have probably been in this situation before.

  • You need to demonstrate that your offering is different from that of competitors. This is essential to demonstrating value and getting sales.
  • But it is often not easy in a commoditized environment where everyone seems to be offering the same thing.

We have had extensive experience across multiple industries and brands doing this over a 20-year period.

  • We can take you through a process of identifying what makes your business unique.
  • Then we can offer suggestions on what needs to be communicated to demonstrate this uniqueness.

We are able to help you identify and understand opportunities to do this, irrespective of whether you are a product or services business.

In addition to communications strategy, our related experience across various other strategy disciplines, including process strategies, pricing strategy, and channel strategy assist us to identify opportunities that may have been missed.

We are available to do this via hourly online consultations.

Just contact us if you are interested.

Our experience in this area

  • We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years.
  • Clients have included Fortune 500 companies, as well as global advertising agencies and media agencies.
  • Areas of expertise include communications strategy, brand strategy, research, and analytics.
  • In addition our related experience across various other strategy disciplines include pricing strategy and channel strategy to ensure coherence with any brand strategies developed. (See our LinkedIn articles in this regard.)
  • We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.
  • This experience has been invaluable in terms of understanding what is likely to work. Equally importantly, it has helped us identify what is likely to fail.

Some of the Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms

Some of our thinking