Create a free checklist of what makes your business stand out from competitors.
Why should customers buy from you instead of your competitors?
It’s a question that many business owners have difficulty answering with precision. This may be because we are often unable to describe what that special thing is in this age of imitation.
- To assist you, we have put together some of the best thinking around differentiation, including aspects of service quality that help create it.
- It is available in a free checklist.
- It describes over 30 areas of your business so you can confirm where you believe you are differentiated using a checklist.
It shouldn’t take you longer than 15 minutes to complete.
Once you’re done, you will receive a list of your strengths and opportunities for improvement based on your responses.
This is useful for a variety of reasons, including choosing the content of your communications.