Create a list of the areas where your business or brand is differentiated relative to your competitors. This will highlight areas of strength, as well as opportunities where you might wish to create change to set yourself apart from competitors.

Benefits could include attracting new customers more easily, retaining more customers as they may be less likely to defect to a competitor, and the opportunity to charge higher prices if the situation warrants this.

Tick the boxes where your business or brand is different from your competitors on the stated attribute.

Business Differentiation Checklist

This form can only be completed once per email address.
Please fill in your email address so that we can send you your report. Your email address will not be shared with anyone.
An email with all of the areas where your business / brand is differentiated, and might have the opportunity to be more differentiated, relative to competitors, will be sent to you immediately after submission.