The Value of Developing a Call to Action
The Value of Developing a Call to Action Why should you have a call to action? Is a call to action just about generating a sale? Let’s start off by defining a call to action. According to Wikipedia, a call…
Category Smarter Communications
Smarter communications
How well do you integrate your pricing strategy with your communications strategy? The two questions you should be asking.
BACKGROUND Successfully integrating pricing strategy and communications strategy relies on a focus on two broad areas: How do we make ourselves look attractive to prospective customers so they will buy our products and services? How do we make current customers…