Why you should be using benefit segmentation as part of your pricing strategy
BACKGROUND A key part of a pricing strategy is determining how to differentiate your brand. “What?”, you may ask. Isn’t…
Creating Value & pricing strategy thoughts and ideas
BACKGROUND A key part of a pricing strategy is determining how to differentiate your brand. “What?”, you may ask. Isn’t…
BACKGROUND Anyone who has done Economics 101 will have seen a demand curve with a price on the one axis…
BACKGROUND Do profitability and market share not always come together, you may ask? To some people this question is heresy.…
BACKGROUND Pricing is possibly the biggest profitability lever in your business! At first glance, this finding is often surprising. We…
BACKGROUND Although a client may leave you for a variety of reasons, we generally find that there are two key…
BACKGROUND Successfully integrating pricing strategy and communications strategy relies on a focus on two broad areas: How do we make…
BACKGROUND Over time, you may have put together a portfolio of offerings, be it a range of products or a…
DISCOUNTING IS A BIGGER PROBLEM THAN YOU MAY THINK Pricing and discounting are two sides of the same coin. In…
BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory,…