Category Creating Value & Pricing Strategies

Creating Value & pricing strategy thoughts and ideas

Should your pricing strategy be about getting to a “correct price”, or should you be thinking about the question of an ideal price more broadly? Two ways of thinking about it.


BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory, yes. But practically, you will find that there are many correct prices depending on who your customers are, when the…