Category Creating Value & Pricing Strategies

Creating Value & pricing strategy thoughts and ideas

How well do you integrate your pricing strategy with your communications strategy? The two questions you should be asking.

linking pricing strategy to communications strategy

BACKGROUND Successfully integrating pricing strategy and communications strategy relies on a focus on two broad areas: How do we make ourselves look attractive to prospective customers so they will buy our products and services? How do we make current customers…

Should your pricing strategy be about getting to a “correct price”, or should you be thinking about the question of an ideal price more broadly? Two ways of thinking about it.


BACKGROUND I am sometimes asked to identify the “Correct Price” for a product or service. Is this possible? In theory, yes. But practically, you will find that there are many correct prices depending on who your customers are, when the…