Communications Media Channel Profiler Reports

linking pricing strategy to communications strategy

Priority communications from the Communications Task Profiler are run through an algorithm. This highlights more suitable media channel options for your specific requirements.

It enables you to identify potential media channels that are likely to be a better fit for your task at hand.

The focus is more on digital media options as they are more accessible to B2B and B2C marketers in terms of available budgets. For those in regions where traditional media channels are dominant, you have some options to consider.

The preferred media channel choices are then presented to you with a score (A higher ranking is better. Focus on the ranking rather than the actual score).

This is not intended to be country or budget specific. Rather, it enables you to identify potential media channels that are likely to be a better fit for your task at hand.

Many marketers do not have the resources to execute all media channel opportunities simultaneously. This approach highlights more promising opportunities.

A profile is generated for every Communications Task Profiler that you create.

This means that you can see how preferred media channels could have different priorities across your products, services or market segments. If necessary, filter the report you would like to see.

Communications Media Channel Profiles can only be seen for Communications Task Profiles that have already been completed.

A list of all the ProfilerIDs of the Communications Task Profiles you have already completed are provided below to make the process easier for you. (Scroll further down on this page.)

A list of all the ProfilerIDs of the Communications Task Profiles you have already completed are provided below to make the process easier for you.

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