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Align brand strategies with your marketing mix so they contribute to sales growth

Align brand strategies with your marketing mix so they contribute to sales growth
  • Effective segmentation strategies, distribution channel strategies and pricing strategies often rely on effective brand strategy.
  • It has been our experience that brand communications objectives that are used to execute a brand strategy are inadequate. We help you address this issue by ensuring that you align these objectives with the reality of your business requirements.
  • We have also found that pricing strategies fail due to inadequate integration with an appropriate communications strategy.
  • We assist you to ensure that alignment with your brand strategy takes place in the most effective manner possible. Since we are not an ad agency, or aligned with an ad agency, we are in the most impartial position to do this most effectively.
Brand communications objective setting workshop

Brand communications objective setting workshop

High communications spend with the best practitioners is of limited value if you do not have an updated brand strategy that is aligned with the appropriate communications objectives. This is often not happening.
We have various impartial processes in place to ensure that your brand strategy is current and aligned with your communications and related marketing objectives before your agency gets briefed – and your investment gets spent.
Brand DNA development and review

Brand DNA development and review

We help you develop or refresh your brand DNA.
We help you ensure that it is in alignment with the rest of your pricing, distribution channel and product strategies, the competitive environment and the overall direction that your business is taking.
Brand strategy to support pricing, distribution channel, product / service and new segment strategies

Brand strategy to support pricing, distribution channel, product / service and new segment strategies

Marketing mix strategies often fall short when there is insufficient alignment with related-brand strategy efforts.
We assist you to ensure that the necessary thought-processes happen so that your pricing, distribution channel, product and new segment strategies are more effective.
Brand portfolio strategy

Brand portfolio strategy

Brand portfolio strategies need to consider segment, pricing, product / service and distribution channel requirements.

We assist you to consider the key aspects that are required to make this happen.

Equally importantly, we can help you implement brand portfolio strategies that enable you to use your entire brand portfolio to best effect relative to competitors.

This is particularly relevant since we found that many organisations use a portfolio of brands only as a tool to grow market scope.

Is it safe to try this?

Our experience can assist in highlighting challenges you may face in implementing a proposed strategy.

We can often highlight the best place to start to manage risk, including data and skills that are essential for success.

Does it make sense?

Our experience in analytics, communications strategy and pricing strategy for Retail, FMCG, B2B, services and durable goods clients, across 70+ global and local brands adds perspective to your task at hand.

How do we make this work?

You may need to get input on how to make a strategy or analysis work. You may be developing a model that requires some new thinking.

We have probably seen something similar before and can offer useful advice.

Insights from the team.

Some of our deliverables are strongly workshop-based to ensure that the collective knowledge of your team is tapped. It also helps allay concerns that require addressing so that buy-in happens more easily.

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