Need to translate clients’ marketing challenges into communications tasks with more precision and less effort?

  • Run an instant online Communications Health Check.
  • Confirm priority communications tasks a brand needs most to be successful.
  • Use to demonstrate impartiality during brand reviews.
  • Use to start conversations with potential new clients.
  • For new and existing brands.
  • For new and existing products or services.
  • Useful for small agencies

    Useful for small agencies

    If you deal with many smaller clients (with smaller budgets), but still need to deliver quality thinking while managing your limited time.

  • For larger agencies too

    For larger agencies too

    Your want to be sure that you have the right communications tasks defined across larger accounts with multiple target market segments.

See what our clients think of the Communications Task Profiler

  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
    IMS
  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

AVOID INVESTING IN THE WRONG PLACES WITH THE COMMUNICATIONS TASK PROFILER

  • Identifying key communications tasks is not easy among widely varying communications options.
  • We automate the work of translating marketing challenges into priority communications tasks. 
  • A web-based process uses our database of over 1200 data points to achieve this. It is based on communications strategists’ experiences, gained over 20 years, across multiple industries.
  • Avoid spending your time and money on communications tasks that are not a priority to getting the results you need.

Benefits of using the Communications Task Profiler

  • For communications planning

    For communications planning

    Identify key communications tasks. Do this across brands, products, services or target market segments.

  • Communications Health Checkup

    Communications Health Checkup

    Check whether you are investing in the priority communications tasks as clients’ business grows and new market segments are targeted.

  • Consistent thinking across your team

    Consistent thinking across your team

    Irrespective of the knowledge and experience of different team members, you will know that their challenges have all been addressed using the same process.

  • Bringing more convenience to the  planning process

    Bringing more convenience to the planning process

    Run through a comprehensive checklist that does the work with you. We know that time is precious so we help you get to a solution faster.

  • Handle sensitive issues with greater ease

    Handle sensitive issues with greater ease

    Confronting business realities in a group setting can be difficult. Answering sensitive questions and receiving the appropriate actions in a more confidential setting helps address certain issues with greater ease.

  • Ensure you have considered all communications tasks

    Ensure you have considered all communications tasks

    Depending on who is on your team, and how much time they have, all communications tasks are sometimes not considered. Our approach helps ensure that this process covers all bases every time.

  • Maintain quality thinking across multiple brands, products and segments

    Maintain quality thinking across multiple brands, products and segments

    By automating this process you ensure that the same rigorous thinking has been applied irrespective of the workload involved.

  • Pricing strategies to counter commoditized products & services

    Curious to see how communications tasks vary across segments?

    See how your communications task priorities vary as you face different challenges across market segments.

  • Get access to our experience when it suits you

    Get access to our experience when it suits you

    Having worked with ad agencies and media agencies for over two decades, we have condensed our strategic expertise into a convenient format.

  • Get impartial thinking at your disposal

    Get impartial thinking at your disposal

    Need an independent outsider with no vested interest to review the challenges that a client faces so they can do what is necessary?

Access to our Communications Task Setting Process

Web-based for your convenience. Leverage over 2 decades of communications strategy experience gained across local and global B2C and B2B brands.
Web-based for your convenience.

Leverage over 2 decades of communications strategy experience gained across local and global B2C and B2B brands.

Customize for your situation

Specify whether your challenges are of a business, brand, product or service nature, or all of the above.
Specify whether your challenges are of a business, brand, product or service nature, or all of the above.

Save time by answering the essential questions only

If you are absolutely limited by time, you need only answer the core questions. Toggle switches make the process fast and easy to answer on a mobile device.
If you are absolutely limited by time, you need only answer the core questions.

Toggle switches make the process fast and easy to answer on a mobile device.

Answer the optional questions if you have the time

If you want your final reports to be more precise, these questions help you to achieve this. Since they are based on previous responses, the list of questions you will be presented with are limited to save you time.
If you want your final reports to be more precise, these questions help you to achieve this.

Since they are based on previous responses, the list of questions you will be presented with are limited to save you time.

Need to do this over more than one session?

You can save your draft in case you don't have the time to run through all the questions at once. Or wait to confirm your responses with colleagues in a group meeting before you hit the "Submit" button.
You can save your draft in case you don't have the time to run through all the questions at once.

Or wait to confirm your responses with colleagues in a group meeting before you hit the "Submit" button.

Four reports to highlight your priority communications tasks based on where you are in your campaign

Our experience showed us that certain tasks needed to be carried out before others. To this end, we have split up all tasks across 4 stages. We have taken this experience to show you which tasks should be prioritized, and when they might best be carried out.
Our experience showed us that certain tasks needed to be carried out before others.

To this end, we have split up all tasks across 4 stages.

We have taken this experience to show you which tasks should be prioritized, and when they might best be carried out.

Communications tasks explained to you

Not sure of what all the communications tasks are? Each communications task for each of the four stages are explained at the bottom of every report. You will come to understand what the tasks are and why they might be relevant to your situation.
Not sure of what all the communications tasks are?

Each communications task for each of the four stages are explained at the bottom of every report.

You will come to understand what the tasks are and why they might be relevant to your situation.

Want to see a summary of all the tasks that matter?

See how all communications tasks compare to one another across all four stages. This helps you get a better idea of where you need to focus across the life of your communications campaign.
See how all communications tasks compare to one another across all four stages.

This helps you get a better idea of where you need to focus across the life of your communications campaign.

Get it now! It’s easy to use and gets you an insight fast.

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