CONTACT DETAILS
Phone: +27 10 312-5365
Hours of business: Monday to Friday, 09h00 to 17h00, UTC/GMT +2
Postal Address: Postnet Suite 221, Private Bag X1, Northcliff, 2115
Physical Address: 24 Arizona Crescent, Northcliff Ext. 15, 2195
WisdomInc has been operating since 1999
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Some of our thinking
Why you should be using benefit segmentation as part of your pricing strategy
Background A key part of a pricing strategy is determining how to differentiate your brand. “What?”, you may ask. Isn’t brand differentiation normally accommodated in the communication strategy arena? This is true. However, it is also very strongly linked to a pricing strategy. This is because brands that are able to differentiate effectively are generally […]
Brand Trust: How to develop practical strategies to build it, even if you are just starting out
The three brand trust questions you may be asking Many businesses face three questions around building brand trust: Do you always have to earn trust in advance? Or, are there other approaches to getting trust that is not based on past experience? Is brand trust only based on that which is obvious? For instance, are […]
The Value of Developing a Call to Action
The Value of Developing a Call to ActionWhy should you have a call to action? Is a call to action just about generating a sale? Let’s start off by defining a call to action (CTA).According to Wikipedia, a CTA “refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most […]
Develop an understanding of what you are selling
The importance of developing an understanding of your brand, product or service What are the attributes you wish to communicate about your product, service or brand? Once you know what these are, and how they are unique, it becomes necessary to have a sense of where gaps exist in terms of what your target market understands about your […]
Create and maintain awareness
The importance of creating and maintaining awareness You can’t expect someone to be your customer if they do not know about you. Therefore creating awareness of your brand, product or service is essential. This facilitates the early stages of a sufficiently large pool of prospective customers who you can talk to for purposes of a sale, […]
Using Price Elasticity to Your Advantage
Background Anyone who has done Economics 101 will have seen a demand curve with a price on the one axis and demand on the other. The principle is to demonstrate that demand declines as price increases, except in some unusual circumstances. Along the way, you will have learned that price elasticity is an indicator of […]
Should pricing strategy aim at building profitability or market share?
Background Do profitability and market share not always come together, you may ask? To some people this question is heresy. To others, it is simply obvious. The reason for this is that most business people have been brought up to believe that market share needs to be grown constantly, even if prices need to be […]
Some less known facts around the role of pricing in driving business success.
BackgroundPricing is possibly the biggest profitability lever in your business! At first glance, this finding is often surprising. We know that pricing affects competitiveness and overall profitability.Yet, shrewd pricing can often be the fastest way to improving growth and profitability. This is because the mechanisms around pricing need not necessarily require other complicated processes to […]
Are you using your pricing strategy to retain your clients?
BackgroundAlthough a client may leave you for a variety of reasons, we generally find that there are two key drivers of defection that a pricing strategy can address.The first is when clients feel they are not getting value for money. The second, more worryingly, is when they actually feel that they have been cheated by […]
How well do you integrate your pricing strategy with your communications strategy?
BackgroundSuccessfully integrating pricing strategy and communications strategy relies on a focus on two broad areas:How do we make ourselves look attractive to prospective customers so they will buy our products and services?How do we make current customers like us enough so they will continue buying our products and services and speak favorably of us to […]
Our story
- We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years.
- Clients have included Fortune 500 companies, as well as global advertising agencies and media agencies.
- Areas of expertise include communications strategy, brand strategy, research, and analytics.
- In addition our related experience across various other strategy disciplines include pricing strategy and channel strategy to ensure coherence with any brand strategies developed. (See our LinkedIn articles in this regard.)
- We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.
- This experience has been invaluable in terms of understanding what is likely to work. Equally importantly, it has helped us identify what is likely to fail.
Some of the industries where clients have used our services
Automotive
Banking
Communications
Consulting
Consumer Durable Goods
Packaged Consumer Goods
Franchise Retail
Hospitality
LIfe Assurance
Media Agency
Media Owner
Importing & Distribution
Pharmaceuticals
Short-term Insurance
