Easy-to-understand guidelines for communication opportunities

The Quick Guide to the Life Thread Paths Needs Analysis is set up in a way that saves you time.

It covers thirteen areas of communications strategy.

In an easy-to-understand way.

We’re not all communications specialists.

And we need to understand what the Life Thread Paths Needs Analysis means. In simple English. Fast!

The first part of each explanation gives you some background.
It is based on over 20 years of communication strategy experience, and many client interactions over that period.
The second part of each explanation suggests potential opportunities in a Life Thread Path.
Even if you have not run a Needs Analysis, have a look at the Quick Guide below it.
Link this thinking to your current content so you can plan for now.
It will provide tips on a broad structure and specific issues to consider.
Use this to think about opportunities for the future. Even if it is not a priority now.
The process you go through and the questions you consider should make the path-building process more productive for you.
Remember that you can save the idea as a part of your path, but hide the link until you have content for it.
That way, you can visualize your path at the outset, even if you still need to create content for a specific link.

Not sure? Need more information?

Learn more about similar issues we faced with a variety of clients over a number of years.
See how we developed a tool to help them address these issues on their own.