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Most buying decisions are made at the emotional level and rationalized afterward.

 

 

Create a free checklist of ways to address Emotional Sticking Points for prospective customers.

FINDING IT DIFFICULT TO SELL TO B2B OR B2C  PROSPECTS?

You thought you did everything right. But, you did not make the sale.

  • Customers often do not buy from you for emotional reasons.
  • These are concerns that they may not share with you.

But, what are those concerns?

And, how do you resolve these “Emotional Sticking Points” to grow sales and prove that your brand is different to your competitors?

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IDENTIFY THE CONCERNS

Select from an extensive checklist of prospective customers’ “Emotional Sticking Points.”

  • These are likely concerns they have when making buying decisions that need to be addressed.
  • These may be concerns that they currently face and require solutions for.
  • Alternatively, they may be concerns that they have when buying from your business, your category or your industry.

PROVIDE A CREDIBLE WAY TO ADDRESS EACH CONCERN

Link these concerns to functions your business performs to provide a solution to that concern.

  • Solutions involve linking each concern to a checklist with a range of potential ways you can address the concern.
  • Sometimes there will be more than one way to address a concern.

Create a strong argument for showing how you can address a customer’s concerns.

  • Use a checklist we have created that covers most areas of a business’ features to do this.
  • This provides a structure for justifying your solution.
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WHERE AND WHEN YOU CAN USE THIS

When you need to make a case in your communications to show how you can credibly address a prospect’s concerns. This is essential to attract prospects and move them through the sales funnel.

  • Using checklists, you get to develop a variety of solid ideas that you can use in your communications.
  • The extensive range of built-in checklists makes this job easier and faster to complete.

Where you need sufficient relevant content to approach prospects cold, or via retargeting to grow your influence.

  • To develop relevant communications across formats such as sponsored ads, storytelling, case studies, email lead nurturing, etc.
  • Our range of Emotional Sticking Points, and ways to address them, makes it easy to get started.
  • To assist, you are also provided with a checklist of communications channels you may consider applying these communications to.

It shouldn’t take you longer than 20 minutes to complete the Trial Version and 60 minutes for the Paid Version.

WHAT YOU WILL RECEIVE

Free Trial Version $0

Once off use

List of ten concerns
Fifteen potential options to address each concern based on your organization’s specifics
List of communications channels where you could use this content
On completion, you will be emailed a customized list of concerns, along with ways you have chosen to address each one

GET THIS FOR FREE NOW

Paid Premium Version $19.99

Pay per use

List of thirty-three concerns with examples
Forty-four potential options to address each concern based on your organization’s specifics
Add up to five custom options to address each concern, if they are not already listed
Options to address each concern can distinguish between product aspects of the customer experience, versus the service aspects of the customer experience
Add in your own comments under each solution. This is useful to link a concern with a specific message you wish to use to communicate your solution to that customer concern
List of communications channels where you could use this content
Save your work in case you cannot do this all in one session
Buy Now

 

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