Emotional Sticking Points FREE Version

Emotional Sticking Points FREE Version

GETTING STARTED

MANAGE CUSTOMERS' EMOTIONAL STICKING POINTS TO GROW YOUR INFLUENCE WITH THEM

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Most decisions are made at the emotional level and then rationalized afterward.

This tool helps you to choose the emotional sticking points, or concerns, that influence whether someone buys from you or not.

You then get to link those attributes that your business offers to show how you can address or resolve each of those concerns to alleviate any buyer anxiety.

Works for B2B and B2C scenarios.

ESTIMATED COMPLETION TIME - ABOUT 20 MINUTES DEPENDING ON HOW MUCH DETAIL YOU WISH TO ADD.
An explanation of each concern can be found at the bottom of this page.
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Examples of situations that might result in a specific concern

Being on your own
 

A single consumer facing a legal battle against a large corporation.

An entrepreneur starting off as a one-person business.

An elderly person facing home security challenges.

Trying to choose the right investment without using the services of a broker.

Examples of situations that might result in a specific concern

Being on your own
 

A single consumer facing a legal battle against a large corporation.

An entrepreneur starting off as a one-person business.

An elderly person facing home security challenges.

Trying to choose the right investment without using the services of a broker.

Making the wrong decision
 

Making the wrong investment.

Partnering with the wrong supplier.

Hiring the wrong tax consultant for the job.

Choosing the wrong financial institution when operating offshore.

The things you do not know about that may come to affect you in the future
 

A consumer that enters into a one-sided legal agreement without realizing the consequences, due to not seeking legal advice.

A person who facing terminal illness due to not having checkups with a doctor earlier on in their life.

A business that appoints a key executive without vetting that person properly.

A food manufacturing business using a supplier that has recently had quality control issues which they have not disclosed.

The situation you face as a result of some event or action

 

A business trying to recover its reputation after an act of fraud by an executive.

Trying to restart business operations after a natural disaster, such as a tornado or flood.

The effect on a family after the passing of a family member.

Changes in a family’s financial liquidity after a market crash.

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