Lead different clients down different paths. Tell a different story to different segments. So you are relevant.
When time is limited, you need to be relevant. Fast.
Create a different story for each segment.
A Life Thread Path helps you tell the story you want to tell. And provides the information a prospective client needs to hear, quickly and easily.
So you are regarded as being empathetic to a client’s needs right from the start.
A different Life Thread Path for each segment grows your chances of getting that new business. Because your story can become more interesting and relevant.
Useful when selling a specific product or service and you have a lot you want to say or show.
Useful when dealing with different segments with different requirements, even if the product or service being discussed is the same.
Valuable when justifying price. Especially when you need to explain specific types of value within the product or service that only a specific segment would appreciate. E.g. Priority Service.
Valuable when building trust. Talk about the features and processes that make your product or service uniquely reliable.
Need to show social proof from more than one source? Add links to reviews that will be most relevant to those you are targeting.
Link to the specific product and service options that would be of greatest interest to that specific segment.
