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Tell your story. Be persuasive with less effort.

Create Your Path - medium

Need a link where clients can access all they need to know about your business?

Fast and convenient. From one place. Even if you currently have no website.

Things like reasons to choose you, articles, social media posts, photos, reviews, certificates, contact details, and much more.

How this works

Create a journey your clients will want to know about

Life Thread Paths – Tell your story. Be persuasive with less effort.

Highlight information most relevant to them

Life Thread Paths – Tell your story. Be persuasive with less effort.

Save time by connecting to existing information

Life Thread Paths – Tell your story. Be persuasive with less effort.
  • Information you link to can be located across the web. On social media, websites, digital storage locations, for instance.

  • You may wish to have more than one link. So that each link can tell a different story and connect to different information, based on the client segment you are targeting.

Opportunities for you

Justifying your price by highlighting relevant value

Life Thread Paths – Tell your story. Be persuasive with less effort.

Targeting clients by relevant value segments

Life Thread Paths – Tell your story. Be persuasive with less effort.

Building trust by addressing relevant concerns

Life Thread Paths – Tell your story. Be persuasive with less effort.
  • Connect to your existing online resources whenever you like.

  • Change the order in which information appears. Change the heading next to each link – whenever you wish.

  • Uncertain about which information to prioritize? Our algorithm helps you identify opportunities to prioritize for your specific needs (See details below)

How we make the experience better for you

Smarter. Faster. Convenient. 

Identify issues to focus on based on your situation. An algorithm runs 1,200 plus potential strategies to identify priorities

Life Thread Paths – Tell your story. Be persuasive with less effort.

Priority areas to build a Life Thread Path are identified and indexed to make the process easier for you

Life Thread Paths – Tell your story. Be persuasive with less effort.

Each opportunity is explained to you

Life Thread Paths – Tell your story. Be persuasive with less effort.

Identify issues to focus on based on your situation

Life Thread Paths – Tell your story. Be persuasive with less effort.

Pre-built descriptors that are customizable

Life Thread Paths – Tell your story. Be persuasive with less effort.

Build as you get ideas. Add on where necessary

Life Thread Paths – Tell your story. Be persuasive with less effort.

Sort in the order you prefer as needs change

Life Thread Paths – Tell your story. Be persuasive with less effort.

Three Life Thread Paths to always be relevant. 

Use for different products, services, or target markets.

Show only what is likely to interest your clients.

Life Thread Paths – Tell your story. Be persuasive with less effort.

Up to 30 links in each path. Add or remove as you wish.

Life Thread Paths – Tell your story. Be persuasive with less effort.

Works out to only $0.44 per Life Thread Path per day

Preferential DIY Tools access to improve your Life Thread Paths

Get 20% off these DIY Tools when you have an active Life Thread Paths subscription 

Identify new opportunities to add value

WHAT THIS TOOL DOES

Helps you build perceived value into your brand so you don’t have to keep accepting lower prices.

HOW YOU CAN BENEFIT FROM IT

  • Provides a researched list of thirty-three issues people care about that you can use as value-based pricing opportunities.
  • Helps you think about what really matters to your clients. Then links your value-based pricing solutions to the emotional benefits you wish to associate with your brand.
  • Develop value-based pricing messages using a structured approach inspired by brand persuasion specialists.
  • Helps link each of your value-based pricing ideas to one or more client segments.
  • Provides an easy way to develop your value-based messaging ideas and review them as you put all the bits together.

Identify new opportunities to build trust

WHAT THIS TOOL DOES

Helps you develop new ideas to build brand trust in areas you know are important to your current and prospective clients.

HOW YOU CAN BENEFIT FROM IT

  • Provides a researched list of thirty-three issues people care about that you can use as trust-building opportunities.
  • Helps you think about what really matters to your clients. Then links your trust-building solutions to the emotional benefits you wish to associate with your brand.
  • Develop trust-building messages using a structured approach inspired by brand persuasion specialists.
  • Helps link each of your trust-building ideas to one or more client segments.
  • Provides an easy way to develop your trust-building ideas and review them as you put all the bits together.

Prioritize communications opportunities

WHAT THIS TOOL DOES

Quickly identify priority communications opportunities for your specific requirements.

HOW YOU CAN BENEFIT FROM IT

  • Run an online, comprehensive Communications Health Check in an hour
  • Identify missed communications opportunities that would have cost you sales.
  • Save time by automating the process of identifying priority communications opportunities.
  • Avoid the bias that sometimes affects insights of this nature.