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What this tool does
Helps you develop new ideas to build brand trust in areas you know are important to your current and prospective clients.
How you can benefit from it
- Provides a researched list of thirty-three issues people care about that you can use as trust-building opportunities.
- Helps you think about what really matters to your clients. Then links your trust-building solutions to the emotional benefits you wish to associate with your brand.
- Develop trust-building messages using a structured approach inspired by brand persuasion specialists.
- Helps link each of your trust-building ideas to one or more client segments.
- Provides an easy way to develop your trust-building ideas and review them as you put all the bits together.