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The Value Story Builder
$69.99What this tool does
Helps you build perceived value into your brand so you don’t have to keep accepting lower prices.
How you can benefit from it
- Provides a researched list of thirty-three issues people care about that you can use as value-based pricing opportunities.
- Helps you think about what really matters to your clients. Then links your value-based pricing solutions to the emotional benefits you wish to associate with your brand.
- Develop value-based pricing messages using a structured approach inspired by brand persuasion specialists.
- Helps link each of your value-based pricing ideas to one or more client segments.
- Provides an easy way to develop your value-based messaging ideas and review them as you put all the bits together.
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