Are you trying to sell products or services that are complicated to explain?

Finding the process cumbersome and frustrating?

  • This tool helps you start the process in minutes with a comprehensive, customizable checklist.
  • Our algorithm helps you identify priority issues to discuss based on your specific needs. It does this across hundreds of potential strategies.
  • Access a tool to help you explain the unique value you offer.
  • Access a tool to help you explain why you should be trusted.
  • Improve continuously. Make your story even more persuasive over time, as you get new ideas. Do this within minutes.
  • Plan ahead for new ideas before your content is even available.
  • Tailor your story to be most relevant to up to 10 client segments.
  • Display the results instantly, even if you have no website.

ARE YOU FRUSTRATED WITH THE PROCESS OF GETTING A SIGN-UP OR SALE?

  • You may be using the standard approach of features, benefits, and pricing.
  • But, your communications keep getting a low conversion rate.
  • You may also be finding that the cost per conversion is high.
  • What do you do now?

WE INTRODUCE YOU TO A DIFFERENT WAY OF THINKING

  • Our process helps you think about what matters to your clients.
  • We introduce issues that go beyond the standard features and pricing discussion that could help to set you apart.
  • So you can say what matters.
  • So you can move beyond just relying on large volumes of communications hoping to get a conversion, somewhere, sometime.
  • This means you can compete at a different level.

BRAND TRUST ENABLES GREATER PROFITABILITY

  • Brands that are trusted are often loved. They are likely to generate more business and lose fewer clients.
  • They have proved they are different and may have fewer perceived competitors. As a result, they get to charge a price premium.

MOST BUSINESSES HAVE LESS TIME TO DEVELOP BRAND TRUST

  • Building brand trust can be complicated, whether you have lost trust in the past, or if your business has no track record.
  • Due to this complication, the process of building trust may be a long road that is costly.

THIS WORKSHOP HELPS ADDRESS TWO KEY ISSUES:

  • How do you build brand trust?
  • Why should potential and existing clients trust your business?

ARE YOU ANXIOUS WHEN A CLIENT ASKS YOU TO JUSTIFY WHY YOU CHARGE SO MUCH?

  • Do your clients hint at getting a lower price?
  • Do your clients ask you why you charge so much. Even though you may deliver great value that your competitors may not match.
  • Do you find that you get flustered when you get asked for a price justification when you least expect it, and cannot provide an appropriate response?
  • What do you do now?

ARE YOU WASTING YOUR RESOURCES ON THE WRONG COMMUNICATION OPPORTUNITIES?

  • Most people do not know that there are 24 communications opportunities. These are levers you can use to grow sales and improve how your brand is perceived.
  • If you do not consider all of them, they may cause your communications campaign to underperform.
  • Typically, people focus on the 7 opportunities that they are most familiar with and ignore the rest. That is because working out which of the 24 opportunities is a priority is complicated.
  • This means that you overspend where you do not need to while ignoring critical opportunities.
  • It would be reassuring to have a process and an algorithm to help you prioritize these opportunities. Comprehensively, fast, and online. Irrespective 
value-based pricing

HAVE YOU EVER STRUGGLED TO GET THE PRICE YOU WANT? OR TO GET THE SALE? HOW ABOUT HOLDING ONTO YOUR EXISTING CLIENT BASE?

  • These all rely on a client’s perceptions of the value you offer.
  • If you cannot prove value, you will be paid a lower amount. This applies to products, services, and brands.
  • But, it’s more than just talking about features and functional benefits.
  • Can the client connect with the benefit you’re talking about at an emotional level? Does it matter? Do they even care? Or are you just another supplier that will give them the lowest price?
  • If you can get this right, you could get to charge more.
  • So, how do you know what to say? And how do you say it?
brand trust

ARE YOU LOSING BUSINESS BECAUSE YOUR BRAND IS NOT TRUSTED?

Brand trust derives from past performance and perceived benevolence. i.e. Being well-meaning and helpful.

GREATER PROFITABILITY

  • Brands that are trusted are often loved. They are likely to generate more business and lose fewer clients.
  • They have proved they are different and may have fewer perceived competitors. As a result, they get to charge a price premium.

LESS TIME

  • Building brand trust can be complicated, whether you have lost trust in the past, or if your business has no track record.
  • Due to this complication, the process of building trust may be a long road that is costly.
YOUR CHALLENGE IS TO BE ABLE TO DEVELOP TRUST-BUILDING MESSAGES, USING A STRUCTURED APPROACH, SO YOU CAN BUILD TRUST FASTER, AND WITH MORE CONFIDENCE.

QUICKLY IDENTIFY PRIORITY COMMUNICATIONS OPPORTUNITIES FOR YOUR SPECIFIC REQUIREMENTS.

  • Most people do not know that there are 24 communications opportunities.
  • If you do not consider all of them, they may cause your communications campaign to underperform.
  • Typically, people focus on the 7 opportunities that they are most familiar with and ignore the rest. That is because working out which of the 24 is a priority is complicated.
  • This means that you overspend where you do not need to while ignoring critical opportunities.
  • It would be reassuring to have a process and an algorithm to help you prioritize these opportunities. Comprehensively, fast, and online. Irrespective of the business you are in. So that you do not make the wrong decision.