How clients use Life-Threads

Client feedback on the algorithm identifying priority Life-Threads communication tasks

Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

“Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”
Steven Oliver
National Marketing Manager
Little Green Beverages (Pty) Ltd

Successfully tested across different brands and campaigns by an industry specialist

“We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts.

One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”
Francois Vorster
CEO and Chief Disruptor of IMS

“What did surprise me though was how simple it was to use even though it is quite comprehensive.”

“It was practical to use in terms of its insights.

We also enjoyed the descriptions of how each task works.

What did surprise me though was how simple it was to use even though it is quite comprehensive.

Will certainly recommend and use it again in the future.”
Louis Wiid
The Growth Designer

Some of the industries where clients have used our services

Consumer Durable Goods
Packaged Consumer Goods
Franchise Retail
Life Assurance
Media Agency
Media Owner
Importing & Distribution
Short-term Insurance

Our story

  • Started in 1999.
  • We have worked on over 100 global and local B2C and B2B brands.
  • Clients have included Fortune 500 companies.
  • Areas of expertise include communications strategy, brand strategy, research, and analytics.
  • In addition our related experience across various other strategy disciplines include pricing strategy and channel strategy to ensure coherence with any brand strategies developed. (See our LinkedIn articles in this regard.)
  • We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.
  • This experience has been invaluable in terms of understanding what is likely to work. Equally importantly, it has helped us identify what is likely to fail.