Need an easier way to build brand trust?

How do you build brand trust?

Brands that are trusted get more sales. But, what are your options to build trust with prospective and current clients?

Most of the time, you start by covering the obvious issues pertaining to your category and your brand. That’s easy.

But then what do you do? It’s often more challenging to find something relevant to discuss in your communications beyond that point.

You may need a game-changer. One that introduces ideas you had not thought of. One that is based on research.

You can now develop a trust-building framework, online and fast!

That way, you can identify and implement potential trust-building opportunities. To enhance perceptions of your brand. To grow sales.

Trust-building needs structure to be effective

How should a trust-building framework assist with your communications strategy?

It should give you new ideas. But it should allow you to customize these ideas for your circumstances. The process should be easy – with many checklists to help you along. Things like:

  • Segments to target to aim specific trust-building measures at those who value them most.
  • Emotions you wish to create since brands built with emotional benefits are more difficult to imitate.
  • A plan to make your argument more credible.

Finally, it needs to focus on what matters. So that you do not need to summarize these thoughts at a later stage.

That way, you can transfer your ideas into effective communications. Faster and with less effort.

Do you need to do things differently?
Employ a different approach to building brand trust without using any consultants
Implement a faster solution to start developing brand trust
Ensure that the brand trust-building solution is a sophisticated one with a process to create useful outputs more consistently
Use the output of the process to fast-track communications development
Build brand trust by solving actual underlying concerns that drive buying behavior
Build brand trust by addressing specific issues within your category or industry
Create sponsored ads that are more relevant to building brand trust
Do you need to get new ideas?
Get a variety of brand-trust building ideas for email campaigns
Get ideas to focus whitepapers on building brand trust
Get ideas for video content to assist the brand trust-building process
Get ideas for live streaming topics / webinars that shows why your brand can be trusted
Get ideas for relevant website content that shows why your brand can be trusted
Get ideas for a variety of unpaid posts to demonstrate how your brand addresses issues around trust
Get ideas for storytelling and case study material to show why your brand can be trusted

Access The Brand Trust Builder

Available to use anytime you need it.

Useful when you need to come up with new ideas.

Intelligence built-in

Designed to do the heavy lifting for you.

Pull together the essential details for trusted communications

Ideas on demand

Pre-built checklists and processes.

To make your task easier, faster, insightful and more comprehensive

No trust. No sale.

Brands that are trusted are often loved. They have proved they are different and therefore have fewer perceived competitors. As a result, they get to charge a price premium.

The Brand Trust Builder helps you link trust-related concerns with solutions you can incorporate into your communications with prospective and current clients.

Access Brand Trust Triggers

Access a researched list of what people are most concerned about. Then plan a response that shows you care.

Build Brand Trust by client segment

Segments vary by what concerns them most. Develop segmented brand trust strategies to be relevant and build trust faster.

Plan Brand Trust communications easily

You need people to know why you can be trusted. We help you identify key talking points. To say what matters most with less effort.

Plugs into your communications strategy

Structured in a way that helps you drop these ideas into whatever communication you are planning. Speak less but say more!

Opportunities to Build Brand Trust

Where you can use this

Sponsored ads

Topics that you know could get a response from your prospective customers at an emotional level.

Email

Lead nurturing content that allows you to get closer to a sale by showing that you are a problem solver in key areas.

Whitepapers

Show the benefits and rationale for the implementation of a solution that builds trust where it matters.

Video content

Demonstrate that you can address specific concerns pre-recorded so that you can build trust amongst your followers.

Live streaming topics / Webinars

Demonstrate that you can address specific concerns live so you can build trust, especially since you may have already anticipated trust-based issues.

Website content

Address issues of concern that impact on trustworthiness when prospects compare you to competitors on your website.

Unpaid posts

Address issues of concern that impact on trustworthiness when prospects and clients read your posts.

Storytelling and case study material

Reassure through content showing the problem a customer had, and how you went about solving it.

The research behind this

How we make the task easier for you

We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years.

Clients have included Fortune 500 companies across a variety of industries.

When consulting with them in the areas of brand development, sales development, and loyalty development, we noticed that trust-building communications were often developed with some degree of difficulty.

We researched the topic and combined it with our own experience to define 33 concerns that people typically have. These may be concerns that they are currently facing that you can address. Alternatively, they may be concerns they have about doing business with your organization, your category, or your industry.

If you are able to resolve these concerns, you are in a better position to build trust.

Getting this to work from strategy to execution

How we make the process easier for you

Having a great idea to build trust does not help if you do not execute the idea.

To this end, we have built-in a process to make this easier. So that you can identify areas of opportunity, and approach them with a practical communication.

Each of the 33 areas where you could build trust includes 4 examples. That will help you get started to customize this for your own situation.

Then we take you through a process of a few questions for each trust-building opportunity. Designed by a strategist, it assists you to make notes on what and how to communicate your idea. There are also checklists included making this faster and more comprehensive.

The idea is to be able to take this thinking and transfer it into communication with relative ease.

How it Works

A guide to The Brand Trust Builder

Define the options you prefer before starting

Add in the names of products, services, and segments you will be working with

Choose from a detailed list of trust triggers

Go through the list of what concerns people most. Then choose the concern you wish to address.

Explain the direction you will be taking

Show how the concern would apply to your business practices, or the challenges a client faces.

Explain the solution you could apply

What form would your solution take? Use this to structure the wording you will use later in your communications.

Focus on the core of your solution

Summarize the benefit of your solution. This is important when developing headlines that attract attention.

Choose the range of emotions you would want to inspire

A wide range of emotions helps you define how you want clients to feel when thinking about your brand

Back up your claims to grow your credibility

Show how the concern would apply to your business. Show where your business excels in relevant areas.

Define your social credibility status

What proof can you show when you make the claims you are making to enable others to endorse you?

Choose the communications channels you will use

Check off the channels you will be using to communicate this. Include groups and affiliates too.

Save your work

Save your draft in case you need to do this over more than one session.

View your results instantly

Once you have submitted your input, you have your results.

Export your results

Export your result so you can view it and share it.

Some frequently asked questions.

Will this do my entire communications job for me?

No. You still need to customize your thinking for your specific situation. But, it does do a lot of the heavy lifting for you to make this customization process easier.

Is this approach realistic?

After developing communications strategies for over 20 years, we wish we could have had this tool at the outset. Several insights were developed over this period:

  1. A good framework is essential to develop many ideas and do it faster.
  2. Most of our clients found it easy to customize for their situation. But they needed a practical process to work within areas where they lacked expertise.

There are over 120 examples to draw inspiration from. Each example was drawn from experience when consulting with our clients (You can see a list of a few of the industries we have consulted to over the last 20 years at the bottom of the page.)

Is the list of concerns comprehensive?

Much effort has gone into developing this list. Anything can be improved upon over time. But we are certain that this will give you ideas for many communications opportunities to build trust.

What do I do with the results once I have them?

We are strong believers in executing on an idea.

Until a communications idea is executed, it remains just that – an idea.

To this end, we have created a framework containing the essentials we know you need for good communication.

You can then export this information and either work with it yourself, or pass it onto the people managing your communications. We know that they would appreciate the information rather than spending hours trying to develop it.

Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms