Leverage 24 communications opportunities to sell more

Missed communications opportunities are like an iceberg

Missed communications opportunities are like an iceberg

Most of an iceberg is below the water. Invisible to the eye. It can sink you!

Similarly, most people do not know that there are 24 communications opportunities. Chances to grow your brand. To sell more. To get an advantage over your competitors. If you do not consider all of them, they may sink your communications campaign. Or cause it to underperform.

Typically, people focus on the 7 opportunities that they are most familiar with and ignore the rest. That is because working out which of the 24 is a priority is complicated. But overspending in some areas and ignoring other opportunities is not ideal.

So then what do you do to address this issue?

We have a process and an algorithm to help you prioritize these opportunities. Fast and online. Irrespective of the business you are in.

Is your solution accurate when the problem is complex?

How do you identify the communications opportunities to prioritize?

It depends. On a variety of factors such as whether you are selling a product or service, or developing a brand at the business level.

You also need to factor in awareness levels, reputation, levels of competitiveness, product/service complexity, and perceived risk of purchase. And that’s just the start of the process that takes about an hour to complete when and where it suits you.

We have a series of Yes/No questions that you can go through online. They customize automatically, based on your previous responses, to save you time and get more detail.

Your responses are run through an algorithm. You get to see what you should prioritize. Instantly. There are also explanations included – just in case you need to know more.

Access The Communications Profiler

Available to use anytime you need it.

Identify priority communications opportunities. Fast.

Intelligence built-in

Designed to do the heavy lifting for you.

Asks the right questions. Checks your options.

Identifies priority opportunities

Compares all 24 communications opportunities.

Highlights the ones to prioritize. Provides explanations of each priority.

The-Communications-Profiler

Understanding your current situation

A detailed series of about 50 Yes/No questions is customized for your situation to understand exactly what your brand is facing.

Your challenges are run against 1,200 potential strategies

We link your challenges to 24 potential areas of communications leverage. To do this, we access about 1,200 strategies to see what matters most.

We identify priority areas of communications leverage

We identify which of the 24 areas of opportunity will be most beneficial for you to pursue.

You target what matters most to you

The priority areas for you to leverage are identified. Each one is also explained to you.

The research behind this

We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years. Clients have included Fortune 500 companies across a variety of industries.

Areas of expertise include communications strategy, brand strategy, research, and analytics. We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.

This experience has been invaluable in terms of understanding what is likely to work. Equally importantly, it has helped us identify what is likely to fail.

After working on numerous strategies, and going through many campaign debriefs, we noticed that most clients focused almost entirely on creative strategy and media strategy.

There was an assumption that communications opportunities were well understood and agreed upon. But this was not accurate.

Therefore, a focus on execution before understanding exactly what needed to be done to best fit the business’ challenges was an area that required improvement.

How we addressed this challenge

We aimed to close this gap by helping to automate the process of translating business challenges into communications opportunities.

This helps to prevent a focus on communications opportunities that are unlikely to deliver, while not highlighting other options that may be quite rewarding.

We started by identifying the questions to ask to assess the business’ current situation. It had to be comprehensive but easy to answer with Yes/No choices.

It also had to eliminate unnecessary questions by customizing questions based on previous responses to make the process faster and simpler.

Over 1,200 strategies were used to identify the best opportunities based on the responses provided. This was automated to be comprehensive.

Outcomes are then compared to one another and indexed for easy presentation.

Explanations of each type of communications opportunity are also provided, just in case.

How the question and reporting process works

What we measure and what you will receive

Define the options you prefer before starting

Add in the name of a business, product, service, market, and segment you will be reviewing.

Identify risk levels associated with the purchase

It helps to identify the types of perceived risks that need to be mitigated by the communications.

Confirm the direction you will be taking

Is this a business? A product or service? Is it new or does it already exist? This helps us calculate the communication job to be done.

Levels of competitiveness

What level of challenge are you facing? How competitive is it? How much communications clutter is there?

How well are you known and differentiated?

Are you communicating something that is unknown? Do you have an established reputation? Are you perceived as being different?

What is your reputation?

Is there admiration for the business and its brands? Are there issues to be resolved? What are the levels of trust? Which direction is sentiment moving?

What is the performance like?

How is business? Are sales growing? Are sales declining? Are there market share issues? Do we need to change the game to be differentiated?

Define your social credibility status

Are you getting recommendations? Are you getting good reviews? This helps us understand the issues and what to focus on.

How long is the selling cycle?

This affects many aspects of prospect availability and how and when we communicate.

Save your work

Save your draft in case you need to do this over more than one session.

Useful when running this as a workshop and there are different points of view in the room.

Analysis is comprehensive

Your input is run against 1,200 potential strategies. This identifies the priority communications opportunities available to you. 

View your results instantly

Once you have submitted your input, you have your results.

No waiting. Great when you need answers fast.

Interpret your results

Final scores for each of the 24 communication opportunities are indexed on a chart. You get the message fast without needing further interpretation.

Learn more

Every single opportunity is also explained concisely. Useful to avoid confusion in case you are not certain or need someone else to take this further.

Consider the communications channels you will use

Each communications opportunity comes with a description. That way, when it is time to implement the findings, you will be better prepared to consdier the best communications channels to use.

Export your results

Export your result so you can view it and share it.

Exports are in the format of an Excel or CSV file.

Some frequently asked questions.

Will it work for my situation?

This has been tested across different brands and categories.

This covers existing businesses and new businesses.

It also covers existing products and services, and new products and services.

Read through the testimonials below.

Does this work for services too?

Yes. In fact it works especially well for service businesses.

It also works well for product businesses with a service component.

Has it been tested extensively?

Before launching this service, we had successfully tested this approach in over 40 client workshops across different brands and categories.

How can I trust the results?

We have built-in a variety of fail-safe mechanisms to ensure that one “incorrect” response will not bias the results.

We ask many questions and customize these based on your prior responses so that you do not waste your time on a generic questionnaire.

Your responses are run against 1,200 potential strategies ensuring we do not miss anything.

Opportunities to run a Communications Health Check

Where you can use The Communications Profiler

Communications Health Check

For whatever reason you may have.

A quick and private Communications Health Checkup to see if everything is okay.

Prioritize Communication Opportunities

Quickly and easily identify communications opportunities.

Need To Get Help Fast

Communications not working out the way you had hoped?

An impartial view if you are concerned your team is not on the right track.

Translate Business Challenges

Not a communications specialist? Convert business challenges into communications opportunities.

Eliminate Unnecessary Work

Limit the cost of producing unnecessary creative work – even if you do it yourself.

Adjust Your Direction

Perhaps things are fine, but something has changed and you need to adjust ahead of time.

Impartial Thinking

Handle sensitive issues with greater ease. Useful if team members disagree on what to focus on.

Quality Control

Different skill sets? Adopt a process to ensure your marketing team has covered key bases irrespective of their experience.

  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
    IMS
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms