In addition to identifying key communications tasks, we also built in a communications channel road-map to answer the following questions…
SO HOW DO I USE A LIST OF PRIORITY COMMUNICATIONS TASKS?
HOW DO I TRANSFORM COMMUNICATIONS TASKS INTO A ROAD MAP I CAN IMPLEMENT?
The Communications Media Channel Profiler is the second output of The Communications Profiler.
It is intended to translate your priority Communications Tasks into priority Communications channels.
The priority communications tasks are converted into a guide that will highlight the key media channel types that are likely to work best for you.
That way you know what matters before implementing the messaging yourself or asking someone to do it for you. Use what works best for your circumstances.
Priority communications from the Communications Task Profiler are run through an algorithm created to highlight more suitable media channel options for your specific requirements.
The preferred media channel choices are then presented to you with a score (higher is better).
This is not intended to be country or budget specific. Rather, it enables you to identify potential media channels that are likely to be a better fit for your task at hand.
The focus is primarily on digital media options as they are more accessible to B2B and B2C marketers in terms of available budgets.
Our experience is many marketers do not have the resources to execute all media channel opportunities simultaneously. This approach highlights more promising opportunities.
Reports can be exported in a variety of formats so different people in your team can be allocated specific tasks while seeing the whole picture.
A Communications Media Channel Profile is generated for every Communications Task Profile that you create. This means that you can see how preferred media channels could have different priorities across your products, services or market segments.