How effective is your process for converting business challenges into communications requirements?

Get a comprehensive review that involves 24 communications jobs across paid and unpaid communications channels.

Communications Tasks

Our online process includes up to fifty-six YES/NO question types. We cover a variety of issues that many businesses face.

The selling cycle length when considering a purchase in your industry.
Levels of perceived risk when buying your product or service.
How well your brand is known by your potential clients.
How well your brand is liked by current and potential clients.
How well your brand's value proposition is understood.
The levels of your industry competitiveness and communications clutter.
Perceptions of communications from your industry.
Factors around creating and spreading positive word-of-mouth for your brand.
Factors around deciding on purchasing criteria

Why is this relevant?

Because the communications challenge you will face is unexpected.

(90% of people get this wrong.)

After working on several hundred communications campaigns over 20-years, we identified common areas for improvement.

We noticed that most clients had not ensured that business needs aligned with high priority communications tasks.

This means clients were trying to perfect messages and communications channels for communications tasks that were not a high priority.

This results in a lower ROI on communications aimed at growing sales and brand equity.

The Communications Profiler aims to resolve this issue easily and affordably.

The Communications Profiler is our online tool to provide you with meaningful, customized insights. Instantly and affordably.

  • Translates your marketing challenges into priority communications tasks and communications channel options.
  • Gives you a recommendation that is customized exactly for your specific challenges.
  • Tested. Based on communications strategists’ experiences, gained over 20 years, across multiple industries.

  • Automated and web-based. Get the advice when and where you need it.
  • See exactly what to focus on, regardless of whether the communications tasks and channels are paid for or free to use.
  • Lessen the risk of misusing your money and time on lower priority communications tasks.
Watch a demonstration

Our experience in this area

  • We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years.
  • Clients have included Fortune 500 companies, as well as global advertising agencies and media agencies.
  • Areas of expertise include communications strategy, brand strategy, research, and analytics.
  • We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.
  • This experience has been invaluable in terms of understanding what is likely to work. Equally importantly, it has helped us identify what is likely to fail.
  • After working on numerous strategies, and going through many campaign debriefs, we noticed that most clients focused almost entirely on creative strategy and media strategy. There was an assumption that communications tasks were well understood and agreed upon. But this was not accurate. 
  • Therefore, a focus on execution before understanding exactly what needed to be done to best fit the business’ challenges was problematic.
  • We aimed to close this gap by helping to automate the process of translating business challenges into communications tasks, and then into preferred media channels. This helps to prevent a focus on communications tasks and channels that are unlikely to deliver, while not highlighting other options that may be quite rewarding.

Some features to make the process easier for you

The Communications Task Profiler is the first output of The Communications Profiler. 

It is intended to translate your business challenges into priority Communications Tasks.

Access to our Communications Task Setting Process

Web-based for your convenience. Leverage over 2 decades of communications strategy experience gained across local and global B2C and B2B brands.
Web-based for your convenience.

Leverage over 2 decades of communications strategy experience gained across local and global B2C and B2B brands.

Customize for your situation

Specify whether your challenges are of a business, brand, product or service nature, or all of the above.
Specify whether your challenges are of a business, brand, product or service nature, or all of the above.

Save time by answering the essential questions only

If you are absolutely limited by time, you need only answer the core questions. Toggle switches make the process fast and easy to answer on a mobile device.
If you are absolutely limited by time, you need only answer the core questions.

Toggle switches make the process fast and easy to answer on a mobile device.

Answer the optional questions if you have the time

If you want your final reports to be more precise, these questions help you to achieve this. Since they are based on previous responses, the list of questions you will be presented with are limited to save you time.
If you want your final reports to be more precise, these questions help you to achieve this.

Since they are based on previous responses, the list of questions you will be presented with are limited to save you time.

Need to do this over more than one session?

You can save your draft in case you don't have the time to run through all the questions at once. Or wait to confirm your responses with colleagues in a group meeting before you hit the "Submit" button.
You can save your draft in case you don't have the time to run through all the questions at once.

Or wait to confirm your responses with colleagues in a group meeting before you hit the "Submit" button.

Four reports to highlight your priority communications tasks based on where you are in your campaign

Our experience showed us that certain tasks needed to be carried out before others. To this end, we have split up all tasks across 4 stages. We have taken this experience to show you which tasks should be prioritized, and when they might best be carried out.
Our experience showed us that certain tasks needed to be carried out before others.

To this end, we have split up all tasks across 4 stages.

We have taken this experience to show you which tasks should be prioritized, and when they might best be carried out.

Communications tasks explained to you

Not sure of what all the communications tasks are? Each communications task for each of the four stages are explained at the bottom of every report. You will come to understand what the tasks are and why they might be relevant to your situation.
Not sure of what all the communications tasks are?

Each communications task for each of the four stages are explained at the bottom of every report.

You will come to understand what the tasks are and why they might be relevant to your situation.

Want to see a summary of all the tasks that matter?

See how all communications tasks compare to one another across all four stages. This helps you get a better idea of where you need to focus across the life of your communications campaign.
See how all communications tasks compare to one another across all four stages.

This helps you get a better idea of where you need to focus across the life of your communications campaign.

This is what our clients had to say after using it

  • Significantly clearer outputs. Backed by science rather than opinion, at a mere fraction of the cost.

    “Despite its ease of use, the WisdomInc Communications Task Profiler is incredibly efficient in identifying the areas that your marketing budget should focus on. Having worked with many strategy- and marketing consultants over the years, I can comfortably say this tool provides significantly clearer outputs, backed by some form of science rather than opinion, at a mere fraction of the cost.
    Highly recommended, regardless of whether you need to start working on your communications strategy from scratch, or to ensure your existing strategy is headed in the right direction.”

    Steven Oliver, National Marketing Manager
  • Successfully tested across different brands and campaigns by an industry specialist

    “We have used WisdomInc’s Communications Task Profiler to identify opportunities across a number of our clients’ brands and campaigns.

    We have successfully run through the process using the online tool with teams from our clients to complete the tasks and have unpacked the problem areas and leveraged the strengths to grow the clients’ marketing efforts. One of the elements I love about the tool is that we can use it again on the same brand in a few months to see the outcomes and effectiveness (or lack thereof) of the changes we have implemented.”

    Francois Vorster, CEO and Chief Disruptor of IMS
    https://www.linkedin.com/in/francoisvorster/
    IMS
  • "What did surprise me though was how simple it was to use even though it is quite comprehensive."

    “I was very happy with the outcome of using the Communications Task Profiler for our business. It was practical to use in terms of its insights. We also enjoyed the descriptions of how each task works.

    What did surprise me though was how simple it was to use even though it is quite comprehensive. Will certainly recommend and use again in the future.”

Some of the Industries where clients have used our services

Automotive

Automotive

Banking

Banking

Communications

Communications

Consulting

Consulting

Consumer Durable Goods

Consumer Durable Goods

Packaged Consumer Goods

Packaged Consumer Goods

Franchise Retail

Franchise Retail

Hospitality

Hospitality

LIfe Assurance

LIfe Assurance

Media Agency

Media Agency

Media Owner

Media Owner

Importing

Importing & Distribution

Pharmaceuticals

Pharmaceuticals

Short-term Insurance

Short-term Insurance

Telecoms

Telecoms

Why this adds value to your business.

An easy way to convert business challenges into communications tasks.
Quickly and easily identify communications tasks to prioritize.
Quickly and easily identify communications channels to focus on.
Limit the cost of producing unnecessary creative work.
A quick and private Communications Health Checkup if you are not convinced your team is on the right track.
Identify key communications tasks for different situations. e.g. Brand, market, segment, etc.
Convenience. Use anywhere and anytime.
Get access to over 2 decades of experience through our algorithms.
Impartial thinking. We have no vested interest in doing your creative work or selling you a specific media option.
Handle sensitive issues with greater ease. Useful if team members disagree on what to focus on.
Quality control. Adopt a process to ensure your marketing team has covered key bases irrespective of their experience.

What does it cost?