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Setting up The Value Story Builder

Login to access The Value Story Builder
Start off by customizing the options that will be available to you when using The Value Story Builder
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There are six categories to choose from
The idea is to be able to use terms specific to your own business when going through this process
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You will find any previous customizations listed here
If you need to change anything just click on the appropriate option
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Useful when referencing a product, service or category
Can use this to show the synergistic effects across your product and service portfolio
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Define your client or prospect segments where you will add value
Could be an individual, a business or a persona that you have created
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Important when ensuring that the value you are creating is relevant
Some segments will appreciate a value-add idea while others will not
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Linking a functional benefit to emotion is useful
It helps to differentiate your brand and possibly get a price premium
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An extensive list of emotions is available
Tying a value-added offer to an emotional outcome also makes it easier to sell
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You can also add in an emotion that is not already listed
After using this process you may also better appreciate the specific emotions you wish to create
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Proof points help to justify the claims you are making
This is often regarded as a particularly difficult part of the process
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To make it easier for you, there is an existing list to choose from
This should help speed up the process for you, especially for newer businesses
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The choices that are already set up cover products and services 
They have been refined over a period of time to be as comprehensive as possible
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Consider where your value-add message is communicated
A variety of digital and non-digital media channels are already included to consider
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You may also wish to include groups that you are targeting
Value-based differentiation may vary depending on the group being communicated with
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Value-adding ideas should pass certain tests
Do other people like your idea? Is it competitive? Is it unique? Is it valued?
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This is a start. You may have other metrics in mind
Add in your own criteria to help determine whether the idea is viable to consider at all
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