Using a Life-Thread to overcome challenges you face when selling your service or product


USE CASES FOR YOUR LIFE-THREADS

Enable prospective clients to see your entire sales appeal with one link
Make it easier for prospective clients to understand why they should do business with you.
Access the best features of each digital platform from one link
Link to multiple websites and social media posts. Make your appeal, and not the platform, the hero.
Update your message on the go
If you need to add recent information with new links and do not wish to wish to make these changes on your website constantly.
Allow exclusive previews with one link
Some of your offerings may not be for broad public consumption, due to pricing, or limited market size, and may change often.
Show what’s involved in manufacturing a product if you need to be different.
It helps show unique features and quality-control processes that competitors may be unable, or unwilling, to offer.
It allows you to introduce new salient attributes in the decision-making process that competitors cannot match. To influence the decision-making process.
Show the steps involved in how a service is delivered to clients.
This helps remove uncertainty. So it is easier to attract new clients for their first experience with your business.
It helps to show why your process is unique. Discuss quality control steps in the process. Show how the experience is your point of competitive difference.
Tell a story that shows why you charge a premium for your products or services.
Show how it is crafted on a custom basis to be unique.
Show why it will meet the prospective client’s exact needs, so they know their investment will be personally rewarding.
Make a case for a specific client segment to buy your services.
Tailor your appeal to that specific segment’s needs and wants.
Include everything the segment will need to know without them wasting their time looking for it.
Detail the history of your business.
If it helps you build the necessary credibility to be trusted and charge a premium.
Make it easier for a prospective client to make a case for selecting your business.
Link to a variety of “proof points”.
To provide evidence to back up your claims about your product or service.
Show you are not just about making claims, but can deliver what you promise.
Show how you assisted a community in a way that fits your brand.
This may be a key element to building brand credibility using various content sources.
Use the links to tell a story using relevant digital content from social media posts, website articles, and elsewhere, so it does not seem contrived.
Link up to a variety of review sources to boost your credibility.
Why limit yourself to one review location should you wish to make your reviews more credible?
As respected review platforms become varied across categories. and geographic locations, it pays to include several sources to grow your credibility.
Reassure clients by showing the value chain involved in sourcing products and services.
This may be used to prove quality or to display ethical sourcing.
It could also manage concerns from a safety perspective.
Talk about a memorable, customized experience that formed part of a service.
This may also be an experience that accompanies your product.
Detail each part of the experience with links to different locations, photos, or reviews.

ONE LINK TO A LIFE-THREAD SHOWS WHY YOUR SERVICE OR PRODUCT SHOULD BE CHOSEN

SHOW WHAT YOU DO
Talk about what makes you valuable and unique. Appeal to different segments
BE MORE RELEVANT TO CLIENTS
Let your clients talk about how you assisted them. Show proof of happy clients
BUILD YOUR CREDIBILITY
Be contactable and build your brand in case clients are not ready to buy now
TARGET DIFFERENT PAIN POINTS
Talk about the different services you could deliver
BUILD TRUST TO LOWER RISK
Show proof of your work and provide evidence of happy clients
START BUILDING RELATIONSHIPS
Build brand value and become more accessible to prospects