The Value Story Builder

Emotions you want to create

Update your list of emotions below. These would be emotions you would want people to feel when they are exposed to your value-building messages. Building your brand at an emotional level – rather than just at a functional level – is beneficial in several ways. A key benefit is making it more difficult for competitors to imitate your brand, even if their products or services are quite similar to yours from a functional perspective.
If you would like to include an existing choice, select it. Otherwise, check the “Other” button and enter your description in the space that will be provided below.
Please use the “UPDATE” button at the bottom of this page to return to the customization page, even if you did not make any updates.

Value Story Builder - Emotions Input List