Showing all 9 results

• 

  Don’t be stuck at work trying to improve sales messages that show the unique value of your products and services – Online workshop

  $199.00

  DOES THIS SITUATION SEEM FAMILIAR TO YOU?

  • “We want our messages to get more sales. We know that our emails and other ads need to show how we add value. So that clients believe they’re making the right decision by signing up with us. But what could we be doing to improve?”
  • “If we do not find a way to go beyond the standard approach of features, benefits, and pricing, our communications will keep getting a low conversion rate. How should we change our approach?”

  WHAT THIS ONLINE WORKSHOP DOES

  Develop ideas, within 2 hours, to make your messages demonstrate relevant value, in a unique way, even if you have limited marketing experience.

  Requires access to The Value Story Builder. Just add it to your cart and its price will be reduced by 20% during checkout when purchasing this workshop. Read through the description for details and requirements

• 

  Be less anxious when justifying the pricing of your services to clients – Online workshop

  $199.00

  DOES THIS SITUATION SEEM FAMILIAR TO YOU?

  • “It feels uncomfortable when clients tell me we are more expensive than our competitors. Even if we offer superior benefits. They may not be aware of all the unique value we provide.”
  • “We always have to justify our pricing. Our business cannot grow if cannot charge the prices we wish to charge. But how do we identify what to focus on so that we’re seen as being different?”

  WHAT THIS ONLINE WORKSHOP DOES

  We help you create a message, within 2 hours, to show how your business adds unique and relevant value, so you can justify your pricing, even if you have limited marketing experience.

  Requires access to The Value Story Builder. Just add it to your cart and its price will be reduced by 20% during checkout when purchasing this workshop. Read through the description for details and requirements

• 

  Have less anxiety about not getting new clients due to a lack of trust – Online workshop

  $199.00

  DOES THIS SITUATION SEEM FAMILIAR TO YOU?

  • “We thought we were doing everything right. But, we are not getting sign-ups.”
  • “Prospective new clients do not trust us enough to buy from us. And more people are suspicious of fake reviews, so reviews don’t seem to be the only solution.”
  • “Our business cannot grow at the rate we need it to grow. What else can we do to build trust?”

  WHAT THIS ONLINE WORKSHOP DOES

  Develop ideas, within 2 hours, to build brand trust, so you can get and keep more clients, even if you have limited marketing experience.

  Requires access to The Brand Trust Builder. Just add it to your cart and its price will be reduced by 20% during checkout when purchasing this workshop. Read through the description for details and requirements

• 

  Don’t waste your time and money on the wrong communications priorities – Online workshop

  $199.00

  DOES THIS SITUATION SEEM FAMILIAR TO YOU?

  • “We’re not getting the results we want from our messaging. We suspect that we’re chasing after the wrong communications priorities. But, we don’t know how to reprioritize.”
  • “We need to do a communications health check. We’re concerned that we’re investing in unnecessary work that gets us nowhere. We’re also concerned that we’re missing out on key issues.”
  • “We’re being told what a great job we’re doing creatively and in our media selection. The problem is that these may reflect the wrong priorities. How do we see if we’re focusing on the right things?”

  WHAT THIS ONLINE WORKSHOP DOES

  Identify communications priorities, within 2 hours, so you can deploy your time and money on the most important communications levers, even if you have limited marketing experience.

  Requires access to The Communications Profiler. Just add it to your cart and it will be provided at no charge during checkout when purchasing this workshop. Read through the description for details and requirements

• 

  The Brand Trust Builder

  $49.99

  What this tool does

  Helps you develop new ideas to build brand trust in areas you know are important to your current and prospective clients.

  How you can benefit from it

  • Provides a researched list of thirty-three issues people care about that you can use as trust-building opportunities.
  • Helps you think about what really matters to your clients. Then links your trust-building solutions to the emotional benefits you wish to associate with your brand.
  • Develop trust-building messages using a structured approach inspired by brand persuasion specialists.
  • Helps link each of your trust-building ideas to one or more client segments.
  • Provides an easy way to develop your trust-building ideas and review them as you put all the bits together.

• 

  The Value Story Builder

  $49.99

  What this tool does

  Helps you build perceived value into your brand so you don’t have to keep accepting lower prices.

  How you can benefit from it

  • Provides a researched list of thirty-three issues people care about that you can use as value-based pricing opportunities.
  • Helps you think about what really matters to your clients. Then links your value-based pricing solutions to the emotional benefits you wish to associate with your brand.
  • Develop value-based pricing messages using a structured approach inspired by brand persuasion specialists.
  • Helps link each of your value-based pricing ideas to one or more client segments.
  • Provides an easy way to develop your value-based messaging ideas and review them as you put all the bits together.

• 

  The Communications Profiler

  $39.99

  What this tool does

  Quickly identify priority communications opportunities for your specific requirements.

  How you can benefit from it

  • Run an online, comprehensive Communications Health Check in an hour
  • Identify missed communications opportunities that would have cost you sales.
  • Save time by automating the process of identifying priority communications opportunities.
  • Avoid the bias that sometimes affects insights of this nature.

• 

  The Brand Trust Builder – 30 day access renewal

  $29.99 / month

  Need access to The Brand Trust Builder for an additional 30 days?

  • Been working on The Brand Trust Builder but run out of time?
  • This access can be used to access The Brand Trust Builder service in your account for an additional 30 days.

• 

  The Value Story Builder – 30 day access renewal

  $29.99 / month

  NEED ACCESS TO THE VALUE STORY BUILDER FOR AN ADDITIONAL 30 DAYS?

  • Been working on The Value Story Builder but run out of time?
  • This access can be used to access The Value Story Builder service in your account for an additional 30 days.