Customers often do not buy from you for emotional reasons. These are concerns that they may not share with you.
This tool helps you to link commonly occurring concerns with ways to address them.
When you need to make a case in your communications to show how you can credibly address a prospect’s concerns. This is essential to attract prospects and move them through the sales funnel.
Where you need sufficient relevant content to approach prospects cold, or via retargeting to grow your influence.