Clients
- We have worked on over 70 global and local B2C and B2B brands over a period of over 20 years.
- Clients have included Fortune 500 companies across a variety of industries.
Expertise
- Areas of expertise include communications strategy, brand strategy, research, and analytics.
- We have written strategies or have been consulted to understand how a client’s strategy might benefit from a change in direction.
Experience
- This experience has been invaluable in terms of understanding what is likely to work.
- Equally importantly, it has helped us identify what is likely to fail.
How this works to your advantage
When consulting with clients, we noticed that trust-building communications were often developed with some degree of difficulty.
We researched the topic and combined it with our own experience to define 33 concerns that people typically have.
- These may be concerns that they are currently facing that you can address.
- Alternatively, they may be concerns they have about doing business with your organization, your category, or your industry. If you are able to resolve these concerns, you are in a better position to build trust.
But, having a great idea to build trust does not help if you do not execute the idea. To this end, we have built-in a process to make this easier. So that you can identify areas of opportunity, and approach them with practical communication.
Each of the 33 areas where you could build trust includes 4 examples. That will help you get started to customize this for your own situation.
Then we take you through a process of a few questions for each trust-building opportunity.
- Designed by a strategist, it assists you to make notes on what and how to communicate your idea.
- There are also checklists included making this faster and more comprehensive.
The idea is to be able to take this thinking and transfer it into communications, or new business process ideas with relative ease.
Have less anxiety about not getting new clients due to a lack of trust – Online workshop
$199.00
DOES THIS SITUATION SEEM FAMILIAR TO YOU?
WHAT THIS ONLINE WORKSHOP DOES
Develop ideas, within 2 hours, to build brand trust, so you can get and keep more clients, even if you have limited marketing experience.
Requires access to The Brand Trust Builder. Just add it to your cart and its price will be reduced by 20% during checkout when purchasing this workshop. Read through the description for details and requirements
TO ADD AN ITEM TO YOUR CART
Description
Brand trust enables greater profitability
Most businesses have less time to develop brand trust
Due to this complication, the process of building trust may be a long road that is costly.
This workshop helps address two key issues:
WHAT THIS ONLINE WORKSHOP DOES
Develop ideas, within 2 hours, to build brand trust, so you can get and keep more clients, even if you have limited marketing experience.
HOW YOU CAN BENEFIT FROM IT
Different thinking to build trust
Have a valuable addition to your existing approach, conveniently, within 2-hours
Sponsored ads
Focus on topics of concern you know could get a response from your prospective clients.
Communicate through trust-building solutions at an emotional level.
Helps you be more relevant so you can get more interest in your ads.
Email
Whitepapers
Video content
Live streaming topics / Webinars
Website content
Unpaid posts
Storytelling and case study material
Before the workshop
The Brand Trust Builder will provide you with an opportunity to customize the options you will use in the workshop. These include:
The Workshop
After the workshop
We have found that 2 hours is sufficient to meet our objectives of:
This assumes that you have done some basic preparation before the workshop as highlighted above.
Should you wish to book further time with us, you are welcome to do so.
Access a tool to help your marketing messages align with this thinking
What is the thinking behind The Brand Trust Builder?
These clues highlight your client’s concerns about a variety of perceived risks. Then you get to show your solutions to those concerns.
It takes the concern, which has an emotional basis around perceived loss.
It does this all in a framework you can transfer to your brand’s communications.
View your results instantly once you are done
Export your results
Clients
Expertise
Experience
How this works to your advantage
When consulting with clients, we noticed that trust-building communications were often developed with some degree of difficulty.
We researched the topic and combined it with our own experience to define 33 concerns that people typically have.
But, having a great idea to build trust does not help if you do not execute the idea. To this end, we have built-in a process to make this easier. So that you can identify areas of opportunity, and approach them with practical communication.
Each of the 33 areas where you could build trust includes 4 examples. That will help you get started to customize this for your own situation.
Then we take you through a process of a few questions for each trust-building opportunity.
The idea is to be able to take this thinking and transfer it into communications, or new business process ideas with relative ease.
REQUIRES ACCESS TO THE BRAND TRUST BUILDER
Will this do my entire communications job for me?
Is this approach realistic?
After developing communications strategies for over 20 years, we wish we could have had this tool at the outset. Several insights were developed over this period:
Is the list of concerns comprehensive?
What do I do with the results once I have them?
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